Regal or inspired by (the artist formerly known as ) Prince, Pantone’s 2022 color of the year is essentially a purple. This new hue titled Very Peri, Pantone describes as a blue with violet and red undertones. Kind of a periwinkle, as the name itself hints.
So why this shade? Pantone says:
“We are living in transformative times. As we emerge from an intense period of isolation, our notions and standards are changing. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we re-write our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.”
Interestingly, purples appeared in the recent Fall 2022 fashion collections like Dior and Chanel. Who inspired whom? Well, we probably won’t know, but get ready for more of the color purple.