Charm Up Your Birkin with Hermès’ First Blue-Box Bag Charm

What’s better than a Birkin? A tiny Birkin adorning your Birkin, of course. Hermès’ Bijou de Sac charm reimagines the Maison’s most iconic silhouette at miniature scale, proving that when it comes to bag dressing, more really is more. And what’s more? It’s the Maison’s first-ever blue-boxed charm—no regular orange box here.

@myarmoire

@myarmoire

@myarmoire

@myarmoire

First presented in Asia at the Hermès Resee, the Bijou de Sac charm is crafted from metal and Hermès’ heritage Box calfskin. Alongside the tiny Birkin, it showcases a lacquered apple (in green or red), a leather-sheathed horseshoe, and a heart-shaped padlock. Designed to fit Birkin sizes 25, 30, and 35, it drapes elegantly across the bag, elevating even the most neutral Birkin with a charming touch. Leather tabs allow it to attach effortlessly—looping onto the touret on one end and securing on the other—so every Birkin can be instantly dressed up.

As @pursebop demonstrates here in this reel , it can also just as easily worn on a Kelly 25,28, 32 or 35.

See more here.

Two color-ways are currently available: Noir with a Granny-colored apple, and Fauve with a bright red… Rouge de Cœur apple. The charm now retails for $4,300 plus tax (2026 price).