Catch a Glimpse of Gucci's New Psychedelic Collection at Its Pop-Up Shop


Gucci has unveiled its new capsule collection at its pop-up shop in Chicago.

The new GG Psychedelic Collection is slated to arrive in stores later this month, according to HypeBae.

The ’70s disco inspired shop officially opened at the old South Central Bank site at 160 N. Morgan St. on Valentine’s Day.

Gucci’s new collection will feature a range of items from jewellery and streetwear to pajamas and hooded tracksuit jackets emblazoned with the brand’s Creative Director Alessandro Michele’s new colorful design.

A limited-edition basketball is exclusive to the Chicago pop-up. But there’s something for all budgets with prices starting from $25 for a notebook.

See more of the colorful collection’s pieces below. What are your thoughts?

The pop-up is open daily from 11am – 8pm until March 2.

Photo courtesy of Gucci