Which Luxury Brand is No. 1 on the Lyst Index for Q2 2026?

Chanel’s reign continues. For the second consecutive quarter, the house claims the number one position in the Lyst Index, proving that the momentum surrounding Matthieu Blazy’s new creative direction has extended far beyond the initial wave of excitement.

Image courtesy: @bryanboy

Rather than relying on a single viral moment, Chanel’s Q2 performance demonstrates the staying power of sustained desirability. The house’s Coco Beach and Métiers d’Art 2026 collections kept attention high throughout the quarter, while Chanel sunglasses saw searches on Lyst rise by 70% quarter-on-quarter. From resort-ready pieces to its enduring accessories universe, Chanel continues to prove that its appeal extends far beyond one category or collection.

Image courtesy: @bryanboy

Miu Miu makes the biggest move among the top brands this quarter, climbing back into the top three after searches for the label rose 30% quarter-on-quarter. Its crochet bags aligned perfectly with the season’s appetite for vacation dressing, while its New Balance collaboration — seen on Coco Gauff at Wimbledon — helped drive further attention. Dior once again completes the podium, maintaining its position, while Burberry and Prada both climb the rankings.

Phoebe Philo enters the Lyst Index for the first time this quarter, reflecting continued interest in the brand’s considered approach to luxury. Searches rose 29% quarter-on-quarter, supported by an expanded retail presence and growing visibility around its latest collections. Celine also sees strong momentum, moving up five places as shoppers respond to Michael Rider’s direction for the house.

Image courtesy: @elle_ferguson

It comes as no surprise that summer dressing defined the hottest products this quarter, with shoppers looking for pieces that balanced practicality with playfulness. Jelly shoes, oversized sunglasses, lightweight layers and vacation-ready styles all saw increased attention as consumers refreshed their wardrobes for warmer weather.

Image courtesy: Lyst Index

With Chanel continuing its reign at the top of the Lyst Index, which other brand do you think deserved the spotlight this quarter?