For a brand that prides itself on building its digital presence, you might think Chanel’s head designer leads the charge online. The brand has updated and expanded its website (without actually making its fashion products available for online purchase), promotes upcoming and past shows digitally, is active on Instagram and other social media platforms and Lagerfeld’s own cat, Choupette, has become a media (and fashion) star.
So, you be entitled to think Karl passes the hours scrolling feeds and posting selfies (well, maybe not the latter). In fact, as reported in Page Six, he told The Cut that he spends very little time online. He’s quoted as saying: “I don’t do internet, I don’t do Facebook. I have to sketch, I have to play with Choupette, I have to sleep. The day is too short for that.” He does have assistants who keep him up-to-date.
Photo courtesy: @chanelofficiel