Is this Cult-Favorite Bag the Next Birkin?


Created by Mary Kate and Ashley Olsen, The Row has been known for its minimalist and simple designs since its launch in 2004. 

Image courtesy: @wustova

Since its debut in 2018, the Margaux bag has recently gained significant attention, drawing comparisons to the iconic status of the Hermès Birkin. 

Image courtesy: @lolitamas

The bag has been frequently worn by celebrities like Jennifer Lawrence, Kendall Jenner, Elle Fanning, and Rosie Huntington-Whiteley, who carried their bags so effortlessly chic. This instant celebrity association propelled it to become an “it” bag, consistently selling out. 

Images courtesy: Vogue, Harper’s Bazaar & Star Style

Renowned for its durability, lightweight construction, and functionality, this Italian-made bag features rolled top handles and adjustable side buckle straps. Its unadorned logo-free design presents a refreshing take on the everyday tote – a timeless piece that defies conventional trends. 

The Row’s Margaux bag starts at $3,950 for suede, and $4,920 for smooth leather in the smallest size, measuring 10 – 10 x 7 x 7.5 inches. 

Image courtesy: The Row

The Margaux in the medium size, measures 15 – 15 x 11 x 9 inches, and is priced at $4550 in suede and $5190 for smooth leather.

Image courtesy: The Row

The largest size comes in at 17 – 17 x 12 x 10 inches and retails for $4990 for suede and $5890 for smooth leather.

Image courtesy: The Row

What are your thoughts on The Row’s Margaux bag? Do you love the understated chic vibe? Or do you prefer bigger and bolder branding? Let us know your thoughts.