Prada is back on top. After two consecutive quarters of Chanel at number one, the Italian house has reclaimed the leading position in the Lyst Index Q3 2026, climbing five places as demand rose 55% quarter-on-quarter. With its Spring-Summer 2027 runway show sparking conversation and its Wish Pouch crowned the hottest product of the quarter, Prada is proving that a distinctive design identity can translate into sustained online attention.
Image courtesy: @guzya
Chanel slips to second place, while Miu Miu rounds out the top three, both falling one position. Dior sees a more noticeable drop, moving from third to sixth, while Gucci climbs to fourth. The question now is whether Prada can hold onto its lead next quarter, or whether Chanel will reclaim the crown.
Celine is another standout this quarter, climbing five places to enter the top ten for the first time at number ten. The momentum follows a popular Fall-Winter 2026 presentation from Michael Rider, although the strongest growth is coming from menswear, with demand on Lyst up 62% year-on-year. The Celine x Reebok Freestyle Lo also ranks among the quarter’s hottest products, selling out upon release.
Image courtesy: @masacoshonaka
As for the hottest products, Prada’s Wish Silk Duchesse Pouch takes the number one spot, with searches surging 498%. Yet the second-place finish belongs to COS and its Trullo Flap Bag, an interesting contrast to the luxury names dominating the rankings. Celine’s collaboration with Reebok follows at number three, while Vans’ Premium Authentic sneakers and Dries Van Noten’s Long Wrap Scarf-Skirt round out the top five.
Image courtesy: Lyst Index
Image courtesy: @milkxtaiwan
With Prada back at number one and Celine gaining ground, which brand do you think will lead the Lyst Index in Q4?
- Anna McWhirter posted 8 hours ago
- last edited 2 hours ago
