How Do I Get Invited to Hermès Events and Private Sales?

Dear PurseBop:

How do I get invited to Hermès events and private sales?

Dear Hermès Insider:

It is true that a good relationship with your Sales Associate in your home boutique of Hermès is important for many in-store events, prior notice of new collection drops, and events held in store. Events held outside the store are actually organized and handled directly by Hermès corporate. This is true for the private sales held several times a year in different cities around the world such as New York, Paris, London, and more.

The invitations to these events and sales are sent directly from corporate. It is important to be signed up for the Hermès newsletter which can be found on the online portal at Hermes.com.

The list of invitees is generated based on the online newsletter list. In addition, invites can be extended by a store’s director or manager as well. It is best to stay updated on all upcoming events and sales in your location. If you do not receive an invitation, ask your store manager or director to be included.

For events held in store such as ready to wear previews, store openings, and other events, your sales associate is the best person to ask about invites to these experiences.