Loewe celebrates its 180th anniversary in serious style with the return of the Loewe Amazona bag. First introduced in 1975, the original Amazona was the house’s answer to the needs of modern women on the go — a soft, practical briefcase designed to be durable, versatile, and stylish as more women entered the workforce. For Spring-Summer 2026, Jack McCollough and Lazaro Hernandez have reworked it with a slouchier silhouette and a modern edge, keeping its heritage at heart while making it feel perfectly in step with how we dress today. Here’s why it’s this season’s must-have.
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1. Heritage, Properly Updated
The Amazona 180 isn’t just a nod to the past — it’s a bag built for now. McCollough and Hernandez have softened the structure, relaxed the attitude, and refreshed the details, keeping the design instantly recognizable while making it feel completely contemporary.
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2. It Actually Works for Real Life
Part of the appeal is how unprecious it feels. Worn open, slightly slouched, with items within reach, it has that off-duty ease that’s hard to manufacture but easy to wear. The single rolled leather top handle anchors the silhouette, while a removable, adjustable crossbody strap gives you a second carry option — versatile without ever feeling fussy. And for those worried about what’s inside, while the Amazona 180 is designed to be styled open, the main compartment’s concealed magnetic closure keeps your essentials safe without ruining the undone aesthetic.
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Image courtesy: @lorihirshleifer
Image courtesy: @lorihirshleifer
3. Loewe Anagram, But Dialed Down
The Amazona 180 wears its signature quietly. On the exterior, there’s a gold or silver heat-stamped LOEWE logo, while inside, the house anagram logo makes its appearance on a soft suede panel. It’s recognizable to those in the know, but subtle enough that when the bag is styled open it doesn’t scream Loewe.
Image courtesy: @akinyc
4. Sizes for Every Occasion
The Loewe Amazona 180 comes in Mini (4.5 x 7.9 x 2.8 in), Small (7.3 x 9.6 x 3.9 in), and Large (10.6 x 13.6 x 5.5 in). The Mini transitions effortlessly from day to night, while the Small offers more room for essentials without losing the bag’s silhouette. The Large leans into work or travel mode and can comfortably fit a 13-inch laptop, all while maintaining that signature easygoing feel.
5. Fabrications That Speak for Themselves
The Amazona 180 comes in Loewe’s signature soft calfskin, in shades ranging from bright Daisy Yellow and Royal Azur to classic Black and White, alongside rich suede iterations.
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Image courtesy: @yoshikotomioka
6. A More Considered Investment
The Loewe Amazona 180 bag is in high demand — and it’s easy to see why. The Mini starts around $2,990, the Small at $4,550, and the Large at $5,400, with a waitlist already forming.
Image courtesy: Loewe
So, which Amazona 180 speaks to you — the compact Mini, the everyday-ready Small, or the workhorse Large? And which colour or material would you style with your wardrobe this season?
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