Gucci Disrupts Luxury's Top Three in Vogue Business Index


In a dynamic year of challenges and transformations, the Winter 2023/24 Vogue Business Index unveils the factors reshaping the landscape of the luxury goods sector.

Contrary to expectations, the luxury goods industry has shown remarkable resilience in the face of the challenges posed by the events of 2023. Despite the overall volatility, numerous leading brands have witnessed declines in revenue. These setbacks have been attributed to factors such as diminished participation in multi-brand online shopping platforms. Additionally, currency fluctuations and consumer caution have also played significant roles, putting pressure on pricing strategies.

Image courtesy: @gucci

Amid these challenges, positive developments have continued to emerge. Brands such as Gucci, Miu Miu, and Ferragamo have experienced a surge in purchase intent, attributed to demand. Most notably, investment items, with handbags leading the charge,  continue to dominate consumer preferences. Luxury enthusiasts in China, Japan, and South Korea display a remarkable indifference to price hikes, setting them apart from their global counterparts.

In a surprising turn of events, Gucci claims second place in the Winter 2023/24 Index, surpassing Dior and reclaiming its position as the leading brand in omnichannel and ESG (Environmental, Social, and Governance). This triumphant comeback since Winter 2021, highlights Gucci’s unwavering commitment to excellence, overshadowing previous leaders Burberry and Bottega Veneta.

Notably, Gucci’s handbag releases, including the iconic Jackie and Horsebit Chain bag, emerged as some of the hottest bags of 2023. Spotted on countless celebrities and influencers throughout the year, these bags have certainly further solidified Gucci’s position as a trendsetter.

Read also: The Bag That Influencers Are Actually Buying

The Winter 2023/24 Index also witnesses Prada’s upward trajectory, surging three positions, and Balenciaga’s re-entry into the top 10. The widening gap between the industry’s top three and the rest suggests a decreased likelihood of disruption for these influential brands in future indices.

Image courtesy: @gucci

In a year marked by uncertainty, Gucci’s resurgence showcases its adaptability and innovation. In the evolving luxury landscape, success is evident through a combination of tradition, digital expertise, and commitment to sustainability. Now, we eagerly await Gucci’s offerings in 2024.