We don’t mean your ability to shop, either. Luxury brands are creating digital games to keep customers engaged with the brand even when not shopping. The most recent is Hermes’ five-leveled mobile app H-pitchh (available in the Apple app store) with five levels where you toss horseshoes with a swiping motion. You score points based on how close your horseshoe lands to the stake. I’m still stuck on level one with poor horseshoe skills so I don’t know what happens when you master all the levels. However, I’m pretty sure you don’t win a Birkin.
Check it out and let us know what happens when you win.