Cartier’s Love collection has been a fashion mainstay for over five decades, beloved for its minimalist oval silhouette and exposed-screw motif. When gifted, it reads like a private code between wearer and giver. Now, Cartier gives Love a new look with its Love Unlimited collection. Adding movement and modularity, these designs are aimed squarely at a younger, fashion-savvy crowd that likes mixing jewelry with statement handbags and layered looks.
We compare the original Love collection with the new Love Unlimited collection, and provide a breakdown of pricing and key features for four headline pieces: two from the Love Unlimited line and two newly added medium-size variants from the classic Love collection. With this guide you can find the perfect style to Love.
Image courtesy: @luxe_and_lattes
The original Love bracelet was created in New York in 1969 and was conceived as a bold, almost architectural expression of devotion; its visible screws and oval shape made it a unisex, modern talisman. That 1969 origin and the bracelet’s shape and ethos remain the collection’s enduring cultural shorthand. Over the decades, the Love collection evolved into rings, necklaces, and diamond-set variations, becoming both a status signifier and a staple of capsule luxury wardrobes. The collection’s mystique comes from that story—simple geometry turned into a language of intimacy and luxury.
Love Unlimited maintains the hallmark screw motif, but changes the bracelet and the closure. Instead of a hard oval shape for the wrist, the design incorporates ridged, flexible bands that allow it to move and bend with the wrist. The result is a softer, almost textile-like motion on the skin.
The Love Unlimited clasp addresses the main criticism of the original: the difficulty of putting it on and taking it off, which typically requires a second person and a screwdriver. and provides styling flexibility. Multiple pieces can be linked together to create necklaces, belts, or whatever you can imagine.
And then there’s the added comfort afforded by the new mechanical finesse. Love Unlimited’s many micro-components and an easier clasp make it more comfortable for day-to-day wear and layering with watches or thin chains. The flexible construction also reduces pressure points and allows the bracelet to adapt as you move, a consideration if you wear a handbag and your wrist rubs against straps.
From a styling perspective, the Love Unlimited is perfectly stackable for minimalist and maximalist vibes, while maintain the Love connection. This move towards overall flexibility and ease of application and wear is the defining update for the new Love Unlimited collection.
Cartier underscores that these new products are designed as engineered complements to, rather than replacements for, the original Love aesthetic. In other words, keep the old, get the new, and wear them together.
Image courtesy: @lalilystyle
Love Unlimited Bracelet — Yellow Gold
The Love Unlimited Bracelet is a 7mm flexible band made in 18K yellow gold, engineered from dozens of miniature elements to create a fluid, ridged profile. It’s intended to slide with the wrist and can be layered with thin bracelets or paired with a watch for a mixed-metal look. The yellow- and rose-gold versions retail for $9,400, and the white-gold retails for $9,900. If you love the Love motif but want something that feels modern and wearable every day, this is the most practical reinterpretation.
Love Unlimited Ring — Rose Gold
The Love Unlimited Ring in 18K rose gold carries the ridged screw motif in a 6.5mm band width, with the ring’s sculptural groove detail mirroring the texture of the new bracelet. It’s designed as a stacking-friendly, everyday ring that nods to the original Love screws but reads more contemporary.
The rose- and yellow-gold Love Unlimited rings retail for $2,670, and the white-gold version retails for $2,860, making them a more accessible entry point product as compared to the bracelets.
The ring is wearable alone for a minimal look or stacked with a slimmer plain band or slim diamond ring to create contrast.
Image courtesy: @lalilystyle
For collectors who like matching sets, the ring completes the Love Unlimited language without committing to the heft or cost of multiple bracelets.
Image courtesy: @lalilystyle
Love Bracelet — Medium Model Paved, White gold with Diamonds
Cartier has also expanded the original Love line with a Medium model that sits between the classic and small sizes, perfect for your inner Goldilocks or variation in your stack. The Medium Model Paved in white gold is a high-jewelry leaning piece, fully pavé-set with diamonds and listed at about $38,520, reflecting both its metal and intensive gem-setting.
Love Bracelet — Medium Model, Yellow Gold with 4-Diamonds
By contrast, the Medium Model with 4 diamonds in yellow gold is a more subtle, daytime-friendly sparkle option priced at $11,000. It keeps the Love collection’s familiar silhouette but adds measured brilliance. Both medium variants let you enjoy the classic hinged/screw closure aesthetic while fitting more sizes and style preferences, from ultra-luxe pavé to restrained diamond accents. These medium additions show Cartier broadening wearability and price-point variations within the original Love family.
Ultimately, while the original Love remains the emotional icon, a near-universal symbol of dedication with a clean, architectural presence, the new Love Unlimited is Cartier’s technical and stylistic answer for modern, movement-focused wear. Love Unlimited’s flexible construction, ridged visual language, and easier clasping make it the go-to if you want a contemporary, stackable everyday piece that behaves more like jewelry you actually live in. The medium-size additions to the classic Love collection (pavé and four-diamond variants) expand the original family for proportion and sparkle preferences without erasing the original’s identity.
Pricing runs from the sub-$3k ring entry point up to high-five-figure pavé bracelets, so whether you’re building a curated stack or investing in a signature bracelet, Cartier now offers clearly differentiated options across design, comfort, and investment.
Updated: October 12th, 2025
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