Cartier Rolls Out Second U.S. Price Increase of 2025

Editor’s Update: September 25, 2025

Buckle up US Cartier collectors: prices for jewelry skyrocketed with double-digit increases. Jewelry prices climbed 13%  and timepiece prices jumped nearly 10%. This second round of increases in 2025 far outpaced the more moderate 1.2% -3.4% hikes in Europe earlier this month. 

Read also: Global Cartier Price Increase 2025

Steep US adjustments were expected as Cartier works to balance euro–dollar parity. For American buyers, the impact is clear: this second increase of the year, following May’s 6.9% hike, has pushed certain styles up by more than 20% in a four month period. 

Image courtesy: @talaardalan

Let’s break down the latest changes across Cartier’s signature lines in the US, starting with jewelry. The Love collection saw notable increases in the US this round, particularly among the diamond-studded bracelets. The Classic Model Love Bracelet with 10 Diamonds in 18K Yellow Gold climbed 12.2% to $19,200, while the 4-Diamond Classic Model in White Gold rose 10.2% to $14,000. The Small Model Love Ring in 18K Yellow Gold also jumped 10.9%, to $1,420. Other pieces saw moderate increases ranging from 3.1% to 9.7%. 

Across the Juste un Clou collection, nearly every model saw a price increase, ranging from approximately 8.7% to 12.7%. The Small Model Bracelet in 18K Yellow Gold jumped 10% to $4,180, while the Diamond-Set Small Model Bracelet in Rose Gold rose 10.3% to $5,850. Among the rings, the Classic Model in 18K Yellow Gold with Diamonds advanced 9.7% to $5,050, and the Half-Paved Small Model Ring rose 9.6% to $6,800.

Image courtesy: @kristinasarkits

Clash de Cartier has absorbed some of the sharpest spikes in this update — and since the line wasn’t included in May’s US hikes, this marks its first adjustment of the year. Rings jumped 13–14% depending on the style, with the Small Model in Rose Gold now priced at $2,850 (up from $2,510). The Medium Model Bracelet in White Gold rose 12.8% to $12,300, while the Extra-Large Rose Gold, Onyx, and Diamond Bracelet skyrocketed from $43,600 to $49,500 — a 13.5% leap. One notable exception is the Medium Model Bracelet in Rose Gold, which inched up just 1.9%. 

Prices for Cartier’s watches have also been impacted in the US by this latest repricing. Having been affected by May increases, this September means that some models have now seen two consecutive price adjustments in just a few months. Prices in Europe remain stable. The Panthère de Cartier Watch, Small Model in 18K Yellow Gold & Steel, has climbed to $9,750 from $8,850, while the Baignoire Watch, Mini Model in 18K Yellow Gold & Leather, is now $9,710, up from $8,150. 

Image courtesy: @pursebop

US Prices

Here are the updated prices for the Love collection in the US.

LoveVariant (Metal & Stone)Previous Price, May 14, 2025 (USD)New Price, September 25, 2025 (USD)Increase (%)
Love Ring, Small Model18K Yellow Gold$1,280$1,42010.9%
Love Ring, Classic ModelPlatinum$4,100$4,5009.7%
Love Ring, Classic Model, 3 Diamonds18K Yellow Gold, Diamonds$4,200$4,6007.9%
Love Ring, Small Model, Paved18K Rose Gold, Diamonds$7,900$8,1503.1%
Love Bracelet, Small Model18K Yellow Gold$4,950$5,3007.0%
Love Bracelet, Classic Model18K Yellow Gold$7,350$7,9508.1%
Love Bracelet, Classic Model, 4 Diamonds18K White Gold, Diamonds$12,700$14,00010.2%
Love Bracelet, Classic Model, 10 Diamonds18K Yellow Gold, Diamonds$17,100$19,20012.2%

Image courtesy: @victoriahamuche

Here’s how the Juste un Clou collection now retails in the US.

Juste un ClouVariant (Metal & Stone)Previous Price, May 14, 2025 (USD)New Price, September 25, 2025 (USD)Increase (%)
Juste un Clou Ring, Small ModelWhite Gold$1,450$1,5808.9%
Juste un Clou Ring, Small Model, Diamonds18K Yellow Gold, Diamonds$2,860$3,1209.0%
Juste un Clou Ring, Classic Model, Diamonds18K Yellow Gold, Diamonds$4,600$5,0509.7%
Juste un Clou Ring, Small Model, Half-Paved18K Yellow Gold, Diamonds$6,200$6,8009.6%
Juste un Clou Bracelet, Small Model18K Yellow Gold$3,800$4,18010%
Juste un Clou Bracelet, Small Model18K Rose Gold, Diamonds$5,300$5,85010.3%
Juste un Clou Bracelet, Classic Model18K Yellow Gold$8,000$8,7008.7%
Juste un Clou Bracelet, Classic Model18K Yellow Gold, Diamonds$13,300$15,00012.7%

Image courtesy: @leoniehanne

Lastly, the Clash de Cartier collection.

Clash de Cartier Variant (Metal & Stone)Previous Price, May 14, 2025 (USD)New Price, September 25, 2025 (USD)Increase (%)
Clash de Cartier Ring, Small Model18K Rose Gold$2,510$2,85013.5%
Clash de Cartier Ring, Small ModelWhite Gold$2,680$3,05013.8%
Clash de Cartier Ring, Medium Model18K Rose Gold$3,450$3,90013.0%
Clash de Cartier Ring, Small Model, Paved18K Rose Gold, Diamonds$5,900$6,70013.5%
Clash de Cartier Bracelet, Medium Model18K Rose Gold$10,200$10,4001.9%
Clash de Cartier Bracelet, Medium Model18K White Gold$10,900$12,30012.8%
Clash de Cartier Bracelet, Medium Model18K Rose Gold, Diamonds$28,800$32,60013.1%
Clash de Cartier Bracelet, Extra-Large Model18K Rose Gold, Onyx, Diamonds$43,600$49,50013.5%

Now, let’s dive into Cartier’s timepieces. Here are the updated prices in the U.S. for the Panthère and Baignoire collections…

Panthère de Cartier Variant (Metal & Stone)Previous Price, May 14, 2025 (USD)New Price, September 25, 2025 (USD)Increase (%)
Panthère de Cartier Watch, Mini ModelSteel$3,900$4,30010.2%
Panthère de Cartier Watch, Small ModelSteel, Diamonds$8,400$8,400No increase
Panthère de Cartier Watch, Small Model18K Yellow Gold & Steel$8,850$9,75010.1%
Panthère de Cartier Watch, Medium Model18K Yellow Gold & Steel$10,000$11,00010%
Panthère de Cartier Watch, Large Model18K Yellow Gold & Steel$10,900$12,00010%
Panthère de Cartier Watch, Mini Model18K Yellow Gold $21,700$23,8009.6%
Panthère de Cartier Watch, Small Model18K Yellow Gold, Diamonds$29,300$29,300No increase
Panthère de Cartier Watch, Mini Model18K Rose Gold, Diamonds$31,400$31,400No increase
BaignoireVariant (Metal & Stone)Previous Price, May 14, 2025 (USD)New Price, September 25, 2025 (USD)Increase (%)
Baignore Watch, Mini Model18K Yellow Gold & Leather$8,150$9,00010.4%
Baignore Watch, Small Model18K Yellow Gold$19,500$21,4009.7%
Baignore Watch, Small Model18K Rose Gold, Diamonds$27,200$29,9009.9%
Baignore Watch, Mini Model18K White Gold, Diamonds$58,000$63,5009.4%

Image courtesy: @iruli81

Editor’s Update: September 11, 2025

Cartier has rolled out another round of price adjustments in Europe, effective September 10, 2025. U.S. prices remain unchanged for now, leaving collectors across the Atlantic watching closely.

The latest increase — ranging from roughly 1.2% to 3.4% across jewelry lines — may seem modest compared with the steeper price hikes in Europe back in May, which averaged 6.6%. However, for pieces affected in both rounds, collectors are seeing a notable rise in a short span of time.

Image courtesy: @h.joie_

Let’s take a closer look at how the September 2025 adjustments have reshaped Cartier’s pricing in Europe. The Love collection shows a mixed outcome. Several staples, such as the Platinum Love Ring, the three-diamond Yellow Gold variation, and the diamond-paved Small Model, remain untouched. However, others have shifted upward. The Classic Model Love Bracelet in 18K Yellow Gold now retails for €8,150, up from €7,950 — a 2.5% increase. Both the Love Bracelet, Classic Model with 4 Diamonds in White Gold and the Classic Model with 10 Diamonds in Yellow Gold have risen by 2.1%, moving from €13,700 to €14,000 and from €18,500 to €18,900, respectively.

Image courtesy: @luxe_and_lattes

The Juste un Clou collection has seen modest but consistent increases across nearly every style, ranging from 1.2% to 2%. Back in May, only select Juste un Clou pieces were affected in Europe. However, even those models that rose earlier in the year have climbed again this September. For example, the Juste un Clou Bracelet, Small Model in 18K Yellow Gold jumped 5.1% in May, and now a further 1.2% — a cumulative 6.3% hike since spring, or €250 in total.

Clash de Cartier, untouched in May, has now received its adjustment. Increases across rings and bracelets range from 2.6% to 3.4%. The Small Model Ring in White Gold has risen from €2,900 to €2,990 (3.1%), and the Medium Model Bracelet in White Gold has climbed to €12,100 from €11,700, marking a 3.4% jump.

In a welcome relief for collectors, Cartier’s Panthère and Baignoire lines remain unchanged in this September update, despite some of the steepest price hikes back in May. At that time, watch prices rose anywhere from 3% to a staggering 17.7% across the collections, with diamond-set Baignoire models hit the hardest. Thankfully, those looking to add a Cartier watch to their collection can rest easy for now, as every model this round — from Steel mini versions to Diamond-Paved Gold designs — has held steady at its previous price.

Europe Prices

Here are the updated prices for the Love collection in Europe.

LoveVariant (Metal & Stone)Previous Price, May 14, 2025 (EUR)New Price, September 10, 2025 (EUR)Increase (%)
Love Ring, Small Model18K Yellow Gold€1,380€1,4102.1%
Love Ring, Classic ModelPlatinum€4,400€4,400No increase
Love Ring, Classic Model, 3 Diamonds18K Yellow Gold, Diamonds€4,500€4,500No increase
Love Ring, Small Model, Paved18K Rose Gold, Diamonds€8,000€8,000No increase
Love Bracelet, Small Model18K Yellow Gold€5,350€5,350No increase
Love Bracelet, Classic Model18K Yellow Gold€7,950€8,1502.5%
Love Bracelet, Classic Model, 4 Diamonds18K White Gold, Diamonds€13,700€14,0002.1%
Love Bracelet, Classic Model, 10 Diamonds18K Yellow Gold, Diamonds€18,500€18,9002.1%

Next, we break down the revised pricing for the Juste un Clou line in Europe.

Juste un ClouVariant (Metal & Stone)Previous Price, May 14, 2025 (EUR)New Price, September 10, 2025 (EUR)Increase (%)
Juste un Clou Bracelet, Small Model18K Yellow Gold€4,100€4,1501.2%
Juste un Clou Bracelet, Small Model18K Rose Gold, Diamonds€5,750€5,8501.7%
Juste un Clou Bracelet, Classic Model18K Yellow Gold€8,650€8,8001.7%
Juste un Clou Bracelet, Classic Model18K Yellow Gold, Diamonds€14,400€14,7002.0%

Now, let’s take a look at the updated prices for the Clash de Cartier collection in Europe.

Clash de Cartier Variant (Metal & Stone)Previous Price, May 14, 2025 (EUR)New Price, September 10, 2025 (EUR)Increase (%)
Clash de Cartier Ring, Small Model18K Rose Gold€2,720€2,8002.9%
Clash de Cartier Ring, Small ModelWhite Gold€2,900€2,9903.1%
Clash de Cartier Ring, Medium Model18K Rose Gold€3,750€3,8502.6%
Clash de Cartier Ring, Small Model, Paved18K Rose Gold, Diamonds€6,400€6,6003.1%
Clash de Cartier Bracelet, Medium Model18K Rose Gold€11,000€11,3002.7%
Clash de Cartier Bracelet, Medium Model18K White Gold€11,700€12,1003.4%
Clash de Cartier Bracelet, Medium Model18K Rose Gold, Diamonds€31,100€32,1003.2%
Clash de Cartier Bracelet, Extra-Large Model18K Rose Gold, Onyx, Diamonds€47,200€48,6002.9%

Finally, the latest European pricing for the Panthère and Baignoire watches will remain unchanged.

Panthère de Cartier Variant (Metal & Stone)Previous Price, May 14, 2025 (EUR)New Price, September 10, 2025 (EUR)Increase (%)
Panthère de Cartier Watch, Mini ModelSteel€4,200€4,200No increase
Panthère de Cartier Watch, Small ModelSteel, Diamonds€9,100€9,100No increase
Panthère de Cartier Watch, Small Model18K Yellow Gold & Steel€9,550€9,550No increase
Panthère de Cartier Watch, Medium Model18K Yellow Gold & Steel€10,800€10,800No increase
Panthère de Cartier Watch, Large Model18K Yellow Gold & Steel€11,800€11,800No increase
Panthère de Cartier Watch, Mini Model18K Yellow Gold €23,400€23,400No increase
Panthère de Cartier Watch, Small Model18K Yellow Gold, Diamonds€32,200€32,200No increase
Panthère de Cartier Watch, Mini Model18K Rose Gold, Diamonds€34,000€34,000No increase

Image courtesy: Cartier

BaignoireVariant (Metal & Stone)Previous Price, May 14, 2025 (EUR)New Price, September 10, 2025 (EUR)Increase (%)
Baignore Watch, Mini Model18K Yellow Gold & Leather€8,850€8,850No increase
Baignore Watch, Small Model18K Yellow Gold€15,900€15,900No increase
Baignore Watch, Small Model18K Rose Gold, Diamonds€29,400€29,400No increase
Baignore Watch, Mini Model18K White Gold, Diamonds€62,500€62,500No increase

Image courtesy: Cartier

Watch this space as we await imminent price adjustments in the United States.

It feels like déjà vu. Just a few months after Cartier’s May 2025 global price adjustment, the Maison is preparing for yet another round of increases — this time set for September 10, 2025. While official details have yet to be released, industry chatter suggests that both jewelry and timepieces could see new pricing.

Back in May, Cartier raised prices by an average of 6.9% in the U.S. and 6.6% in Europe, with timepieces like the Panthère and Baignoire taking the sharpest hikes. Interestingly, many of the most popular styles within the Love and Juste un Clou collections, along with the entire Clash de Cartier line, remained untouched.

Read also: Global Cartier Price Increase 2025

Will September bring a similar pattern, or something entirely different? Watch this space. As the new prices unfold, we’ll be updating with a full breakdown of the most iconic collections and standout changes.

Either way, if you’ve been considering adding a Cartier piece to your collection, now may be the moment to act — before the new prices land.

Published: September 5th, 2025
Updated: September 25th, 2025

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