Quiet Luxury, Loud Data: Lyst Q3 2025 Shows the Return of the Handbag

After a handbag-free Q2, the Lyst Index for Q3 2025 finally gives us something to hold onto—literally. Two bags have cracked the top 10: Savette’s Slim Symmetry Pochette and Coach’s Soft Empire Carryall.

Image courtesy: @savettenewyork

The wider fashion landscape, according to Lyst, is all about quiet confidence. Saint Laurent claims the top brand spot for the first time, led by its chic Le Loafer (#2 hottest product). Following suit, COS surges into third place with a 147% spike in searches, proving that quiet luxury still has a loud following—especially when it’s at accessible price points.

Image courtesy: Lyst

Meanwhile, Loewe’s sharp six-place fall raises eyebrows—has the post-Anderson shine already worn off? With Jonathan Anderson now stepping into Dior’s creative spotlight, all eyes are on whether his signature blend of wit and craftsmanship will soon send Dior soaring into the Lyst Index. If that happens, Q4 could mark the start of a whole new power shuffle.

Image courtesy: Lyst

On the product side, practicality continues to reign. The #1 hottest item this quarter? Havaianas flip-flops. Yes, really. Last quarter it was The Row’s luxe thong; this time, it’s the $30 rubber version. No heels, no fuss—just comfort. The message is clear: understated, wearable pieces are still driving the conversation.

Skims holds strong at #5 with its headline-grabbing Pierced Nipple Push-Up Bra, proof that Kim Kardashian’s ability to turn shock into sales hasn’t waned. Meanwhile, Taylor Swift’s viral engagement moment in a Ralph Lauren dress (#9) underscores how celebrity culture continues to shape fashion heat. Are we reaching peak influencer? Possibly—but for now, it’s still working.

For now, the data’s clear: quiet luxury still speaks volumes.

Q4 is around the corner: which brands or bags do you think will make the biggest moves?