goyard price increase may 2025

Goyard, known for its hush-hush retail strategy, has quietly raised tote prices in the US — a subtle move with big implications for luxury shoppers. While Hermès is the only Maison to publicly link its recent price hikes in the US to rising tariffs, other luxury players like Cartier and Van Cleef & Arpels have also increased prices in the US over the past few months. Chanel, so far, is holding steady. But for Goyard fans, the message is clear: the Saint Louis, Artois, and Anjou totes have become more expensive stateside, making Europe an even more attractive shopping destination in 2025.

Image courtesy: @facemaskmonny

The price adjustments, introduced in spring 2025, range from 6.7% to 10.5% across the coveted tote bag styles. While Goyard has made no official comment, the increases come as several luxury brands navigate higher operational costs and shifting economic conditions in the U.S. market.

Here’s a closer look at the latest US pricing for Goyard’s most iconic totes. . .

The Saint Louis

First up is the Saint Louis tote, Goyard’s most recognizable and widely carried style. The price increase here is among the steepest: prices for both the PM and GM sizes have risen by 10.5% in the US. The PM now costs $1,890, up $180 from $1,710. The GM has increased by $190, reaching $2,080 from $1,890.

Tote	February, 2025 ($)	May, 2025 ($)	Price Increase (USD)	% Increase
Saint Louis PM	$1,710	$1,890	$180	10.5%
Saint Louis GM	$1,890	$2,080	$190	10.5%

The Anjou

Next is the Anjou tote, celebrated for its elegant structure and reversible leather-lined design. Price increases differ by size. The Mini experienced one of the largest jumps, climbing $240 to $2,770 (9.4%). The PM increased to $3,180 from $2,980, while the MM now retails for $3,590, marking a $330 (6.7%) increase.

Tote	February, 2025 ($)	May, 2025 ($)	Price Increase (USD)	% Increase
Anjou Mini	$2,530	$2,770	$240	9.4%
Anjou PM	$2,980	$3,180	$200	6.7%
Anjou MM	$3,260	$3,590	$330	6.7%

Image courtesy: @heycarmen

The Artois

The Artois tote completes the trio with a structured silhouette and zip-top closure. The PM now costs $2,700, an increase of $230 from $2,470 (9.3%). The MM is now $2,980, up $270 from $2,710 (9.9%), and the GM has increased by $290 to $3,250 from $2,960 (9.7%).

Tote	February, 2025 ($)	May, 2025 ($)	Price Increase (USD)	% Increase
Artois PM	$2,470	$2,700	$230	9.3%
Artois MM	$2,710	$2,980	$270	9.9%
Artois GM	$2,960	$3,250	$290	9.7%

The Handbag Math: Comparing Goyard Tote Prices: US vs Europe in 2025

So, there we have it — the new Goyard tote prices in the US. But with these recent increases, is Europe still the smarter place to shop? Let’s break down the numbers and see where you can get the best deal on your next Goyard tote in 2025.

We’ve done the calculations using the current exchange rate as of May 30, 2025: €1.00 EUR = $1.14 USD. Please note, exchange rates fluctuate daily, so these values are approximate and subject to change.

It’s important to point out that, across the board, the savings for US shoppers buying in Europe haven’t grown dramatically compared to earlier this year, before the US price hikes. While prices in the US have gone up, the price gap with Europe remains fairly consistent, meaning these increases don’t necessarily translate into much bigger savings overseas.

Saint Louis Handbag Math

The Saint Louis PM retails for €1,450 in Europe, which converts to about $1,646, saving US shoppers approximately $244 (12.9%) compared to the $1,890 retail price in the US. The GM size is €1,600 (about $1,816), offering a saving of around $264 (12.6%) from the US price of $2,080.

Region	Saint Louis PM
USA	$1,890
EU	€1,450
US Equivalent ($)	$1,646
Savings ($)	$244 (12.9%)

Region	Saint Louis GM
USA	$2,080
EU	€1,600
US Equivalent ($)	$1,816
Savings ($)	$264 (12.6%)

All prices are accurate as of May 30, 2025. Exchange rates may fluctuate.

Anjou Handbag Math

The Anjou Mini carries a European price of €2,050, roughly $2,327, translating to a savings of $443 (15.9%) against the US price of $2,770. The PM at €2,350 ($2,668) saves shoppers $512 (16.1%) compared to the $3,180 US price, while the MM at €2,650 ($3,008) offers a $582 (16.2%) discount versus $3,590 in the US.

Region	Anjou Mini
USA	$2,770
EU	€2,050
US Equivalent ($)	$2,327
Savings ($)	$443 (15.9%)

Region	Anjou PM
USA	$3,180
EU	€2,350
US Equivalent ($)	$2,668
Savings ($)	$512 (16.2%)

Region	Anjou MM
USA	$3,590
EU	€2,650
US Equivalent ($)	$3,008
Savings ($)	$582 (16.2%)

Image courtesy: Red

Artois Handbag Math

In Europe, the Artois PM is priced at €2,000 ($2,270), which is $430 (15.9%) less than the US price of $2,700. The MM tote is €2,200 ($2,497), a $483 (16.2%) saving from $2,980 in the US, and the GM, at €2,400 ($2,724), offers a $526 (16.1%) discount compared to $3,250 stateside.