Luxury in 2025 wasn’t about being first – it was about being thoughtful. FASHIONPHILE’s Ultra-Luxury Resale Report highlights a year where shoppers gravitated toward pre-owned bags that combined heritage, style, and real-world wearability.
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In a year defined by economic uncertainty and sameness across social media feeds and trends, luxury lovers turned to pre-owned pieces with soul, history, and substance. Here’s what the data (and the handbags) say about where ultra-luxury is headed next.
The Speedy Reigns Supreme
The Louis Vuitton Speedy proved its staying power, leading, topping FASHIONPHILE’s list of most-shopped bags for 2025. Almost a hundred years since its debut, the Speedy remains a cross-generational favorite—its soft structure and unmistakable monogram striking the balance between luxury and everyday wear.
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LOUIS VUITTON Reverse Monogram Speedy Trunk 20
Forever Favorites
The Speedy may have topped the FASHIONPHILE charts, but 2025 wasn’t just a one-bag story. The Chanel Classic Flap, Gucci Marmont, and Hermès Evelyne rounded out the most-shopped trio, proving that timeless silhouettes still resonate across wardrobes.
But the story didn’t end there. Shoppers reached for bags spanning decades – classics like the Lady Dior, and the Fendi Baguette, alongside the likes of the Saint Laurent Loulou, Bottega Veneta Mini Jodie, and Celine Ava, proving that the most-loved pieces weren’t just the latest hits. Missing from the charts? The Hermès Birkin and Kelly. Instead, 2025’s resale favorites allowed shoppers to explore ultra-luxury in a more accessible way.
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
CHRISTIAN DIOR Patent Cannage Small Lady Dior Cherry Red
Hands-Free, High-Fashion
Forget juggling tote bags—2025 was all about hands-free luxury. Crossbody bags carried us effortlessly from day to night, combining ease, style, and just the right amount of luxury. Leading the way were the Louis Vuitton Pochette Métis, Chanel Wallet on Chain, and Gucci Marmont, proving that practical silhouettes can still make a statement.
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The Rise of Goyard
While Louis Vuitton, Chanel, and Hermès held their places as everlasting favorites, Goyard quietly emerged as 2025’s dark horse. Searches for the brand’s signature Goyardine canvas spiked 400% year-over-year on FASHIONPHILE, making it one of the most fiercely hunted designers of the year.
Elegant, geometric, and instantly recognizable to those in the know, Goyard became the go-to choice for shoppers seeking subtle distinction.
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GOYARD Goyardine Mini Vendome Black
Grunge Glam Returns
Goodbye, “clean girl” aesthetic. Hello, haute mess. FASHIONPHILE’s data confirms a rebellion in full swing: distressed, hardware-heavy, and unapologetically unpolished styles stormed back into fashion. The Balenciaga Le City led the charge, with follows up 231%, and Demna’s move from Balenciaga to Gucci (later succeeded by Pierpaolo Piccioli) sent sales soaring 525% year-over-year—proving that lived-in luxury, combined with creative director shifts, can turn a bag into an instant must-have.
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Dangling Details
In 2025, even the tiniest luxury treasures told a story. Demand for bag charms soared, led by the Louis Vuitton Fleur De Monogram, Hermès Rodeo, and Saint Laurent Berlingo. Call it the Jane Birkin effect: small accessories, big statements. These bag charms brought personality, playfulness, and individuality to every handbag, turning even the most minimal design into a signature piece.
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LOUIS VUITTON Brass Enamel Fleur De Monogram Bag Charm Chain Gold
Fashion Found Feeling
Luxury got tactile in 2025. Shoppers reached beyond leather, gravitating toward pieces that invited touch. Denim bags surged 23.5% year-over-year, suede searches climbed 46.9%, and metallic lamé styles saw a 64.2% increase in add-to-cart actions.
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
Luxury Across Generations
As global luxury markets faced uncertainty in 2025, ultra-luxury evolved beyond style. According to FASHIONPHILE’s data, shoppers approached resale with purpose, choosing pieces with lasting appeal.
Gen Z, the ‘Hermès Hunters’, focused on curating collections with standout pieces that hold lasting appeal. The Hermès Sac Roulis was the top purchase, the Louis Vuitton Pochette Métis led additions to carts, and the Chanel Classic Flap captured the most views. For this generation, closets are carefully curated collections where heritage meets must-have classics.
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Millennials, the ‘Class(ic) Act’, favored pieces that blend timeless style with everyday wearability. The Chanel Wallet on Chain topped this group’s purchases, the Louis Vuitton Speedy dominated add-to-bag actions, and the Chanel Classic Flap continued to draw attention. Practical, stylish, and versatile, these shoppers built wardrobes that could move effortlessly from workday to weekend.
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Gen X, dubbed ‘The Goyard Years’, favored oversized, statement luxury. The Goyard Saint Louis was the most purchased, the Chanel Jumbo Double Flap led items added to carts, and the Saint Laurent Maxi Icare Shopping Tote drew the most views. For this generation, luxury is about scale and presence.
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Baby Boomers, the ‘Louis Lovers’, remained loyal to the iconic French Maison. The top purchase? The Louis Vuitton Artsy, with the Louis Vuitton Empreinte Carryall leading add-to-bag actions, and the Pochette Métis most viewed. Classic, consistent, and unmistakably luxurious, this generation values heritage, and style that endures.
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Main Character Bags
In a year that celebrated timeless classics, a few newer bags captured exceptional attention online. FASHIONPHILE’s 2025 report revealed the most-followed stars: the Alaïa Le Teckel (up 502%), Bottega Veneta Andiamo (up 304%), and The Row Large N/S Park Tote (up 445%). These weren’t flashy show-offs—they were “It Bags” for the modern era: sculptural, understated, and effortlessly wearable.
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Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
Color That Speaks
In 2025, bags talked in color—and everyone had something to say. Matcha green stole the spotlight: fresh, a little unexpected, and effortlessly confident, with sales up 22.1%. White held its ground at 20%, the quiet minimalist whisper in a closet full of conversation. And pink, up 18.4%, reminded us that sweetness could still pack a punch. Together, these shades proved that in a world of resale, your bag’s hue can say just as much as its label.
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
Image courtesy: FASHIONPHILE
The Collab of the Year
Capping off the year in spectacular fashion: searches for the Louis Vuitton × Murakami collaboration skyrocketed 1,119% year-over-year, securing its spot as the collab of 2025. Whether collectors chased vintage originals or new re-editions, this vibrant fusion of art and luxury reaffirmed our collective nostalgia.
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LOUIS VUITTON LV X TM Monogram Cerises Speedy Bandouliere 20
The Future of Resale
According to FASHIONPHILE, as artificial intelligence continues to shape the digital world, shoppers will lean into authenticity like never before. Its forecast for 2026 points to a tactile, human, and personal approach to luxury – think soft, touchable textures, bold metallic details, and a renewed appreciation for pieces with history.
Whether you dive deep into artisan details or embrace clean, understated elegance, the focus is on items that feel as good as they look. With FASHIONPHILE, it’s never about getting the bag first—it’s about owning it forever.
We’ve seen the bags everyone wanted in 2025—but what will you be reaching for next year?
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Updated: October 28th, 2025
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