If you’ve scrolled Instagram lately and your algorithm favors luxury handbags, chances are you’ve come across a selfie of Peggy Gou carrying a limited edition Hermès bag, one of Matthieu Blazy’s new-in Chanel designs, or one of her many Bottega Veneta Andiamos. The South Korean DJ has built a seriously impressive handbag collection — and we’re taking a closer look.
Image courtesy: @peggygou
Hermès: Birkins & Kellys Galore
Peggy has a clear love for the Hermès Birkin, with a collection spanning an impressive range of sizes, colors, materials, and eras. From cute and colorful Birkin 25s to the utilitarian Birkin Cargo, she has an eye for some of the Maison’s more distinctive designs. Her collection dips into the iconic Jean Paul Gaultier era, with several of his distinctive Birkin variations. Among them are the coveted So Black Shadow Birkin and vintage JPG Shoulder Birkin, alongside the contemporary Shoulder Birkin Light.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
But Peggy’s Hermès fixation doesn’t stop at the Birkin. A vintage Box Calf Kelly brings a dose of old-school elegance, while the pint-sized Kelly Pochette and Mini Kelly add a playful touch in vibrant colorways and exotics. More recently, she has been spotted carrying the Mini Kelly Cheval de Bois in glossy Tadelakt Rouge H, an exclusive creation made to celebrate the opening of Hermès’ new New Bond Street Maison in London. It’s a mix of rare vintage finds, quirky collector pieces, and coveted new releases that makes her Hermès lineup particularly impressive.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Chanel: Playful, Petite, and Everything in Between
If there’s one House where Peggy Gou seems to have an insider’s eye, it’s Chanel. A friend of Matthieu Blazy, she has a front-row seat to the Maison’s latest creations — and seemingly little trouble getting her hands on them either. Her collection spans everything from micro-sized novelties to statement-making runway pieces. Blazy’s designs are already well represented in her wardrobe, from the Preppy Coco line to a Maxi Flap reimagined in mermaid-inspired, iridescent turquoise croc-embossed calfskin from the yet-to-launch Fall-Winter 2026 collection. And because Peggy’s Chanel collection is anything but predictable, she has fully embraced the Chanel menagerie, adding the giraffe and squirrel Flaps from Métiers d’Art 2026 to her playful lineup.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
But Peggy’s Chanel love isn’t limited to the latest runway releases – she also has an eye for the House’s older designs. Whether it’s the vintage Chanel Kelly, Coco Flap Letters Flap Bag from Lagefeld’s Spring-Summer 1997 collection, or the iconic Monte-Carlo Mini Tennis Racket Bag from the 2023 Cruise collection, Peggy’s CC lineup spans everything from elevated classics to collectibles.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Louis Vuitton: Bold and Limited Edition Pieces
Whether running errands or jet-setting across the globe, Peggy’s lifestyle is matched by an equally impressive LV bag lineup. Her go-to choice for life on the go is Pharrell Williams’ luxurious Speedy P9 Bandoulière. She carries the coveted style in sizes ranging from the everyday 25 to the travel-sized 50 cm duffle, with colorways including Red, Blue, and Pink colorways, alongside a limited-edition Purple variation with gold Monogram detailing from the men’s Spring-Summer 2026 collection.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
There’s plenty of classic Monogram canvas in the mix, too — just not always in its most traditional form. From the statement Lobster bag from the men’s Fall-Winter 2025 collection to a sprinkling of Takashi Murakami icons, Peggy clearly has a soft spot for Louis Vuitton’s playful side. Her collection includes Cherry Blossom, Monogram Multicolore, and Cerises pieces spanning both the original 2000s collaboration and the designs reissued to celebrate its 20th anniversary.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
Bottega Veneta: Bold Colors and Sculptural Shapes
Before Matthieu Blazy moved to Chanel, Peggy Gou was already championing his work at Bottega Veneta. Her bag wardrobe includes the tubular Jodie, petite Cabat Mini, sculptural Sardine, and effortlessly cool Kalimero Città, proving that her eye for the House extends well beyond one of Blazy’s biggest hits.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
The Andiamo is clearly the firm favorite, however, with Peggy collecting the style in all its forms – from petite iterations to the oversized Maxi. She plays up the silhouette’s statement appeal with bold colorways, including bubblegum pink, alongside striking two-tone combinations.
Image courtesy: @peggygou
Image courtesy: @peggygou
Image courtesy: @peggygou
With a collection this enviable, the real question is – which of Peggy Gou’s handbags would you love to get your hands on?
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Bottega Veneta Goes Maximalist for Resort 2025
What It’s Really Like to Shop at the New Hermès London Maison
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