With all of the frenzy about the Chanel Spring/Summer 2021 classic flap bags, Chanel is about to make them even more popular. Not that the Classic Flap ever went out of style. But as we’ve written now multiple times, the colors of the latest collections have folks mad-dashing and dialing sales associates to be put on lists for these items. The Caramel from 21P is gone. . . at least from Chanel boutiques. The variety of pinks is astounding from brights to lights… and as one PurseBop writer found, finding them was a quest on its own.
We’ve certainly wondered whether the mismatch of supply and demand this season is intentional by the brand. And it seems that the more difficult to get the bag, the more we want it. Strategy or coincidence? We lean toward the former, especially in light of the latest news.
Chanel is launching a new ad campaign solely for its signature Classic Flap bag. Not the Boy, Gabrielle or even the newer Chanel 19. Rather, the latest promote is of the old, tried and true, time-tested classic. This bag is a staple or hallmark of Chanel. We can only speculate that raising demand for this bag (perhaps at a time when production and supply are limited by the pandemic) is a way to heighten the style’s perceived exclusivity.
So, if you (like us) have trouble getting your hands on the latest Chanel flaps… you know who to blame. Chanel.
In any event, for those of you interested, Chanel’s ad campaign features the iconic bag in an array of different colors and materials in a series of romantic Parisian locales.
Titled “The Chanel Iconic” we see the classic Chanel design in the Saint-Germain-des-Prés neighborhood of Paris. One location is the famous Café de Flore, a popular celebrity hotspot of the city.
One shot sees a model wear a white Chanel Flap crossbody while riding a bicycle – oh so French!
What do you think of Chanel pushing the flap?
Shot by Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin, the film stars a series of top models including Imaan Hammam and Rianne van Rompaey.
Photo courtesy of Inez van Lamsweerde and Vinoodh Matadin / Chanel via WWD.