No Need For a LunchBox, Get a BAGuette


It seems Carrie Bradshaw (of Sex & The City) was right: It’s not just a bag it’s a baguette. Although she was referring to the fabled Fendi baguette handbag, there’s now competition for that title. And this one literally holds a baguette.

panera baguette bag

Image courtesy Panera


Panera Bread Company issues a limited edition baguette bread shaped and sized green handbag. With embossed ‘P’s on the “Panera green” polyurethane fabric, a double P closure, and a short removable strap for tight shoulder or hand carry, Panera named it the BAGuette. It retails for $39.

Panera touts “the BAGuette [a]s the perfect size to carry one of our new Toasted Baguette sandwiches.”

It measures 14” long x 4” tall and 2.4” deep. 

Alas, this sandwich sac sold out on preorder. Bags are expected in March 2023. 

But tell us, is it for ham and brie? Or would you dare to put in tuna fish salad?  Cute and kitschy, it certainly is better than a plain paper bag. And it’s unlikely anyone would confuse it with Fendi’s classic bag of that very similar name.

Read more:

Fendi Baguette Takes Over NYC: Its 25 Year Celebration

The Fendi Baguette and More Iconic Styles Return for the Sex And The City Reboot

The Fendi Baguette Bag is Officially Back



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