Editor’s Update: October 14, 2025

The world’s most recognizable blue box just got a little pricier. Tiffany & Co. has officially implemented a sweeping U.S. price increase, effective October 14, 2025. The adjustments impact nearly all jewelry categories, including Tiffany HardWear, T by Tiffany, Lock, Knot, Bone Cuff by Elsa Peretti, and Return to Tiffany, with increases generally ranging between 3% and 11%. For the moderately priced designs, these increases are in the $100-$200 range, but extend into the thousands access Tiffany’s more expensive pieces.

While Tiffany has not publicly commented on the change, the timing aligns with rising gold and platinum costs. Engagement collections remain untouched in this round, and for now, Tiffany’s European prices remain unchanged, leaving collectors across the Atlantic watching closely.

Image courtesy: Vogue

Let’s take a closer look at how Tiffany’s latest U.S. price update has reshaped its signature collections. The HardWear collection saw one of the most substantial rounds of increases, particularly across yellow-gold and diamond-accented designs. Sterling silver pieces experienced more modest movement — the Micro Link Bracelet rose only 3.3% to $775 — but gold models surged significantly higher. The Medium Link Earrings climbed 9.3% to $3,500, while the Large Link Bracelet in Yellow Gold cost spiked 10.2% to $15,000. Prices for the HardWear diamond designs also jumped in the 10% range. The Medium Link Necklace in White Gold & Diamonds now retails for $42,000, and the Graduated Link Necklace in Yellow Gold & Pavé Diamonds is up to $89,000.

Image courtesy: @noorieana

Lock by Tiffany experienced more moderate, steady increases, generally in the 4–6% range. The White Gold Small Pendant increased by 3.5% to $2,900 while diamond and pavé versions tracked slightly higher, around 5% on average. The Half Pavé Bangle in Yellow Gold jumped from $16,600 to $17,400 (+4.8%), and the fully pavéd White Gold version now retails for $46,000 (+4.5%).

Image courtesy: Grazia

Price revisions within the T collection were among the sharpest this round, with most designs climbing close to 10%. While the percentages appear steep, the actual increases average roughly $100-$200 across these entry-level pieces. The minimalist Wire Ring in White Gold rose 10.7% to $1,550, while the Smile Pendant (Small) now sits at $1,375, up 10%. Across the collection, both gold and diamond-set pieces saw similar adjustments — the Huggie Earrings in White Gold with Half Pavé Diamonds advanced 9.5% to $8,000, and the Diamond Wire Band Ring rose 9.5% to $4,000. Notably, the classic Smile Bracelet in Yellow Gold held steady at $1,200, making it one of the few unchanged pieces in the update.

Tiffany Knot followed suit with double-digit hikes across much of the line, particularly for diamond-accented and gold pieces. The Yellow Gold & Diamond Ring recorded one of the highest jumps overall, rising 11.5% to $2,900, while the Double Row Hinged Bangle advanced 9.5% to $10,300. Even entry-level gold pieces weren’t spared — the Small Pendant in Yellow Gold now retails for $1,900, up 10.1%.

Image courtesy: @willsnotebook

Elsa Peretti’s Bone Cuff, a long-standing favorite among Tiffany’s sculptural designs, also saw an upward adjustment in this round, particularly across gold models. Sterling silver versions climbed 5–8%, with the Medium Cuff now $2,250 (+7.1%) and the Small Cuff $1,950 (+8.3%). Gold models saw steeper increases, averaging around 10%, with the Medium Yellow Gold Cuff jumping 11.5% to $29,000. The top-end Yellow Gold, 43 mm Pavé Diamond Gold Cuff rose 10.6%, reaching $73,000.

Image courtesy: Vogue

Last but not least, Return to Tiffany remains one of the brand’s most beloved and accessible lines. Famed for its sterling silver designs, these pieces were not spared in the latest update. Across the collection, prices rose by an average of around 9%, with the Full Heart Bracelet in Sterling Silver climbing 10% to $440 and the Double Heart Tag Pendant (Silver & Rose Gold) increasing 10.7% to $775. The classic Heart Tag Bead Bracelet in Silver remained unchanged at $295, one of the few pieces not affected in this update.

Image courtesy: Tiffany & Co.

US Prices

Here are the updated prices for the HardWear collection in the US.

HardWear	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Micro Link Bracelet	Sterling Silver	$750	$775	3.3%
Small Link Bracelet	Sterling Silver	$1,150	$1,250	8.9%
Medium Link Earrings	Yellow Gold	$3,200	$3,500	9.3%
Small Link Ring	Yellow Gold & Diamonds	$5,900	$6,500	10.1%
Micro Link Necklace	Yellow Gold	$8,150	$9,000	10.4%
Large Link Bracelet	Yellow Gold	$13,600	$15,000	10.2%
Medium Link Necklace	Yellow Gold & Diamonds	$35,000	$38,500	10.0%
Medium Link Necklace	White Gold & Diamonds	$38,000	$42,000	10.5%
Graduated Link Necklace	Yellow Gold & Pavé Diamonds	$81,000	$89,000	9.8%
Large Link Bracelet	Rose Gold & Pavé Diamonds	$91,000	$97,000	6.5%

Here’s how the Lock by Tiffany collection has shifted in the U.S. following the price update.

Lock by Tiffany	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Ring	Yellow Gold	$1,300	$1,375	5.7%
Small Pendant	White Gold	$2,800	$2,900	3.5%
Small Earrings	Yellow Gold	$3,425	$3,600	5.1%
Ring	Yellow Gold & Diamonds	$3,800	$4,000	5.2%
Small Pendant	Yellow Gold & Diamonds	$4,600	$4,850	5.4%
Narrow Bangle	Yellow Gold & White Gold	$4,700	$4,900	4.2%
Bangle	Yellow Gold & Diamond Accent	$11,400	$12,000	5.2%
Large Pendant	Yellow Gold & Diamonds	$12,200	$12,800	4.9%
Bangle	Yellow Gold & Half Pavé Diamonds	$16,600	$17,400	4.8%
Bangle	White Gold & Full Pavé Diamonds	$44,000	$46,000	4.5%

Next up, check out the T by Tiffany collection.

T by Tiffany	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Smile Bracelet	Yellow Gold	$1,200	$1,200	No Increase
Smile Pendant, Small	Yellow Gold	$1,250	$1,375	10%
Wire Ring	White Gold	$1,400	$1,550	10.7%
Hoop Earrings	Yellow Gold	$1,825	$2,000	9.5%
Smile Bracelet	White Gold & Diamonds	$1,900	$2,100	10.5%
Square Bracelet	Sterling Silver	$1,975	$2,175	10.1%
Diamond Wire Band Ring	Yellow Gold	$3,650	$4,000	9.5%
Wide Wire Bracelet	Yellow Gold	$4,300	$4,600	6.9%
Wire Bracelet	Rose Gold & Diamond	$5,400	$5,900	9.2%
Huggie Earrings	White Gold & Half Pavé Diamond	$7,300	$8,000	9.5%

Here’s the new pricing for the Knot by Tiffany collection in the U.S.

Knot by Tiffany	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Ring	Rose Gold	$1,360	$1,450	6.6%
Small Pendant	Yellow Gold	$1,725	$1,900	10.1%
Ring	Yellow Gold & Diamonds	$2,600	$2,900	11.5%
Small Pendant	Yellow Gold & Diamonds	$3,000	$3,300	10%
Earrings	White Gold & Diamonds	$4,200	$4,600	9.5%
Ring	Rose Gold & Diamonds	$4,600	$4,900	6.5%
Wire Bangle	Yellow Gold	$4,900	$5,400	10.2%
Double Row Ring	Rose Gold & Diamonds	$7,200	$7,900	9.7%
Double Row Hinged Bangle	Yellow Gold	$9,400	$10,300	9.5%
Double Row Ring	White Gold & Diamonds	$10,800	$11,900	10.1%

Next, we break down the revised pricing for the Bone Cuff collection in the U.S.

Bone Cuff by Elsa Peretti	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Split Ring	Sterling Silver	$875	$950	8.5%
Small Cuff	Sterling Silver	$1,800	$1,950	8.3%
Medium Cuff	Sterling Silver	$2,100	$2,250	7.1%
Large Cuff	Sterling Silver	$2,800	$2,950	5.3%
Split Ring	Yellow Gold	$5,000	$5,500	10%
Ring	Yellow Gold	$5,300	$5,800	9.4%
Small Cuff	Yellow Gold	$21,000	$23,000	9.5%
Medium Cuff	Yellow Gold	$26,000	$29,000	11.5%
Large Cuff	Yellow Gold	$42,000	$46,000	9.5%
Cuff, 43 mm Wide	Yellow Gold & Pavé Diamonds	$66,000	$73,000	10.6%

Image courtesy: Tiffany & Co.

Lastly, we break down the revised pricing for the iconic Return to Tiffany collection in the U.S.

Return to Tiffany	Variant (Metal & Stone)	Previous Price (USD)	New 2025 Price (USD)	Increase (%)
Heart Tag Bead Bracelet	Sterling Silver	$295	$295	No Increase
Full Heart Bracelet	Sterling Silver	$400	$440	10%
Heart Tag Bracelet	Sterling Silver	$625	$675	8%
Double Heart Tag Pendant	Sterling Silver & Rose Gold	$700	$775	10.7%
Heart Tag Toggle Bracelet	Sterling Silver	$725	$775	6.8%
Full Heart Earrings	Sterling Silver	$825	$900	9.0%
Mini Heart Tag Pendant	Yellow Gold	$900	$975	8.3%
Heart Tag Toggle Necklace	Sterling Silver	$1,025	$1,125	9.7%
Full Heart Pendant	Yellow Gold	$2,700	$2,950	9.2%
Heart Tag Bead Bracelet	Yellow Gold	$2,875	$3,150	9.5%

Image courtesy: @eyeswoon

What do you make of Tiffany’s latest U.S. price increase? Will you still be adding pieces to your collection, or is this shift enough to make you pause?

Tiffany & Co. is reportedly preparing a sweeping global price increase, set to roll out on Tuesday, October 14th, affecting nearly all product lines. According to insiders, prices are expected to rise between 5% and 10%, though exact figures have not been confirmed by the brand.

If implemented, the increase would span Tiffany’s core and heritage lines, including Return to Tiffany, Tiffany T, and Tiffany Hardware, and is understood to be driven by surging gold and platinum costs. Reportedly, engagement will be excluded from this round of adjustments.

Image courtesy: @tiffanyandco

Industry sources suggest that the price adjustments may not be uniform. Jewelry pieces with a higher gold or platinum content are expected to see steeper hikes, while sterling silver and entry-level pieces may experience more modest changes. Some reports even suggest double-digit increases for select high-value items, although Tiffany has not publicly confirmed exact figures.

Image courtesy: @tiffanyandco

For Tiffany enthusiasts and jewelry lovers, October 14th could mark a pivotal date. If you’ve been eyeing a Tiffany piece, this may be your last chance to purchase at current pricing before the new rates take effect globally.

Stay tuned — once Tiffany issues an official statement or updates regional websites, we’ll provide a detailed breakdown of which collections have changed, by how much, and what that means for your shopping plans.