Luxury Promise Takes on Tokyo

Editor’s Update 03/22/24:

Prepare to be transported to the heart of Tokyo’s vibrant luxury fashion scene with Luxury Promise’s latest series of live events. Get ready for an exclusive showcase featuring an impressive array of show-stopping vintage pieces and incredible exotic treasures. From rare Hermès finds to timeless Chanel classics, Luxury Promise’s live shows highlight the best in luxury.

And if that’s not exciting enough, Luxury Promise is offering its audience the chance to win a Hermès Birkin or Kelly. Could it get any better than that?

Image courtesy: Luxury Promise

In the run-up to Luxury Promise’s Tokyo takeover, we caught up with CEO and founder, Sabrina Sadiq. Sabrina shares what we can expect from these fabulous Tokyo shows, and some insightful information on hot new trends to watch. . .

What can we expect from the Japan shows?

You can expect some amazing things during out Japan live shows. As you may know, we’ve hosted live auctions featuring coveted items like Birkin and Kelly bags, Classic Chanel Flap Bags, and Chanel Vanity cases starting at just £1, which is roughly $1.30. You name it, we’ve auctioned it!

But that’s not all – we’ll also be hosting free giveaways! You could be winning diamonds, Cartier, or even bag-on-bag-wins – where purchasing a bag could lead to another. . .

You won’t want to miss out on these live shows, because, believe me, the PurseBop community and handbag enthusiasts are going to love what we have in store. Mark your calendars for March 25, Japan time, and stay tuned!

Image courtesy: Luxury Promise

Can you tell us more about this amazing giveaway?

We are going to be giving away a Birkin or Kelly. . . or perhaps even both! To stand a chance of winning, make sure you’re following @luxurypromisenextgen on Instagram. Keep an eye out for an amazing reel that you need to share, and more importantly, be sure to tune into our live show.

And here’s the best part – even if you don’t win the grand prize, everyone’s a winner! We’ve got something special planned for each and every one of you during the live show. And let me assure you, the pieces we’re showcasing from Japan are amazing. You won’t want to miss out. So mark your calendars and be there, because trust me, you don’t want to miss out.

Image courtesy: Luxury Promise

What bags can we expect to see in the latest Japan live shows?

You can expect to see a wide range of bags from vintage to newer pieces. Japan is known for its amazing vintage – so expect some amazing Chanel pieces, as well as Hermès.

Image courtesy: Luxury Promise

Image courtesy: Luxury Promise

What are some great Chanel bags to invest in?

Aside from the Chanel Classic Flap bag, great investment pieces are those that are really rare and hard to come by. Think along the lines of Chanel Minaudière’s, which always fetch a premium due to their rarity. Then there are the collector’s pieces, like the Chanel Heart Vanity bag – yes, it may carry a hefty price tag, but it’s one that continues to rise.

Currently, there’s a surge in demand for vintage bags, such as the Chanel Caviar Vanity bag. Starting around £1,200 / $1,500, these bags have seen significant price increases over time. Additionally, any denim Chanel bag proves to be a great investment choice.

Ultimately, rare and hard-to-come-by bags always make for great investments, especially considering Chanel’s consistent price increases. While these price hikes are annoying, they certainly help with the resale value of the pieces already in our collections.

What’s the hottest trend in vintage bags right now?

The hottest trend in vintage? Well, it’s everything vintage! The demand for rare and discontinued bags is what’s driving the vintage craze at the moment.

To get specific, we’re talking about things like Hermès Box Kelly and Box Birkins. While there was a recent surge in interest for Box Kelly bags, the Box Birkins are even more rare and sought after.

Another coveted item on the vintage scene is the Chanel Classic Flap bags, particularly those with the maxi CC logos. And let’s not forget the latest vintage sensation – the Hermès Shoulder Birkin.

Image courtesy: Luxury Promise

What’s a trade secret you can share with us?

A trade secret that I should not be telling you. . .  is suede bags. The frenzy surrounding The Row’s Margaux bag often likened to a Birkin, has created a new demand for suede bags. Now, if you look at vintage bags, you’ll find that Chanel and Hermès suede bags are sending collectors into a frenzy. Grab them up while you can, because prices are skyrocketing by the day.

And when it comes to vintage jewelry, look no further than Bvlgari. Vintage Bvlgari pieces are in high demand, thanks to the resurgence of their iconic tubogas style – so snap them up while it’s still hot.

Image courtesy: @luxurypromisenextgen

Find Sabrina and the team live from Tokyo on the following dates, and tune in to Luxury Promise for all the handbag action.


Don’t forget to follow luxurypromisenextgen on Instagram for a chance to win a Hermès Birkin or Kelly!

Image courtesy: Luxury Promise

Editor’s Update 01/17/24:

Embark on an insightful journey into the world of preloved luxury with the trailblazing CEO and founder of Luxury Promise, Sabrina Sadiq. Having launched Luxury Promise back in 2017, Sabrina is now taking over the world, one handbag at a time. . .

Fresh off the heels of an epic Hermès Marathon, Sabrina is set to make waves in Tokyo as she establishes a permanent office, promising exciting content coming live from the vibrant city. With pioneering strategies and captivating live shopping shows, Luxury Promise’s global focus and community-driven ethos are ushering in a new era of circular shopping.  

In anticipation of Luxury Promise’s exciting new chapter, we had the pleasure of engaging in a quick Q&A with Sabrina.

Image courtesy: @luxurypromise

Why are you visiting Tokyo?

We are launching Luxury Promise here, in the center of Japan, where it is not only the heart of Japan but the heart of preloved luxury.

What inspired you to open an office in Tokyo? You already have expanded to Dubai, Singapore, Canada, and NYC. So why now Tokyo? 

The luxury market in Japan has a wealth of products from preloved ready-to-wear to handbags, and accessories. I am so excited to bring you the best vintage items from the 80s and 90s because this is the hub of all things luxury during those eras.

Image courtesy: @luxurypromisenextgen

Why is Japan known as the Mecca of preloved goods? 

In the 1980s, when the big luxury brands first hit Asia, the first place they came to, was Japan. This was the heart of luxury goods in the whole of Asia. As a result, people from China, Malaysia, and Taiwan, would come to Japan in the 1980s to buy their luxury.

Beyond a rapid marketplace for buying and selling luxury goods, Japan functions as a pawnbrokers’ market. So here selling off items and converting them into cash has become the cultural norm, and we are so excited to bring you some rare pieces.

What can we expect to see being offered from Luxury Promise in Tokyo?  

You can expect to find the biggest preloved selection of Hermès Birkin and Kelly 25s, vintage Bulgari pieces, and a variety of vintage watches. 

Image courtesy: @luxurypromisenextgen

Find the ‘Unstoppable Trio’ live from Tokyo on the following dates, and tune in to Luxury Promise for all the handbag action. 

Image courtesy: @luxurypromise

Editor’s Update:
Luxury Promise Takes on Paris

We are excited to announce the Luxury Promise team will be hosting a pop up shop in Paris from the 12th – 18th housing some of your favorite handbags from Hermès and Chanel. The address for the shop is 16 Rue Saint Roch, Rue Saint Honoré. It will be open daily from 10am – 7pm. If you’re in the area be sure to stop by and meet the Luxury Promise team. In addition there will be a Parisian series of live shows as follows, all times are in CET. Stay updated with all the news at 

12th September : 3PM (9am EST)
13th September : 2PM (8am EST)
14th September : 12PM (6am EST)
16th September : 12PM (6am EST)
17th September : 12PM (6am EST)

In times of great economic uncertainty, Luxury Promise continues to impressively accelerate their growth and dominance in the luxury handbag preloved market. This success is significantly attributable to their highly innovative live shopping model that they launched in June 2021. Read our interview from last year with Luxury Promise CEO Sabrina Sadiq, where she first outlined her vision for this offering.

Now deployed by influencers as powerful as the Kardashians, live shopping simply offers customers the opportunity to make purchases instantaneously during an online live stream. Think QVC, but for the internet age (Forbes published an insightful article on the trend this past January). These shows are much more engaging and interactive from a consumer perspective than browsing an e-commerce website, and they’re particularly effective for goods like luxury handbags that buyers want to see from all angles before pulling the trigger.
Access Luxury Promise Live Shows 

In just over a year, Luxury Promise has grown their live show platform across the world, now operating from hubs in New York City, London, Singapore and Dubai. This is an incredible feat given both the uncertain macroeconomic environment over that period and industry specific challenges including sourcing handbag inventory globally and training team leaders and show hosts in each Luxury Promise hub.

Sabrina Sadiq, Founder & CEO Luxury Promise

This week, she and the team kick off a global live sales tour starting in Dubai, followed by a series of daily live shows in Singapore August 17-27. In mid-September, they’ll be running a physical pop-up store in Paris on Rue de Faubourg Saint Honoré.

Here’s the complete schedule (all times in CST):


Orienting the business around live shows has enabled Luxury Promise to scale at breakneck speed. Their global reach now enables them to source the best pieces in the marketplace at competitive prices, which is drawing in top collectors and first time buyers and sellers alike, increasing the pace of inventory turnover compared to their peers.

And it appears investors in the space are taking notice. WWD just reported that Luxury Promise’s recent fundraising round in March 2022 brought total funding to $19 million, with elite investors Beringea and the former heads of Jimmy Choo and De Beers on the cap table and revenues have soared to $30 million a year.

Meet Yen, Luxury Promise host and authenticator, Singapore .

Singapore dream team hosting live from Singapore starting the 18th of Aug.

We’ll keep you posted on all the ‘tour buzz’ and also be streaming some of them here at Stay tuned!

Published: August 15th, 2022
Updated: March 24th, 2024

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