Update: Birkin Premium Drops to Single Digits After Chanel Price Hikes

Chanel’s March 27, 2024 price increases spurred sticker shock in the luxury handbag market, particularly among fans of Hermès and Chanel. With the latest increases, in the United States, the Chanel Medium Classic Flap (now labeled the 11.12) is priced at $10,800 falling only $600 shy of the Hermès Birkin 25 in Togo costing $11.400. Similarly, the Chanel Jumbo Flap’s $11,700 price tag is  $800 less than the Birkin 30 in Togo which sells for $12,500.

Beyond the obvious which-would-you-rather debate, it’s time to evaluate what this means for the Birkin Premium. As we previously explained, any Chanel price increase (subsequent to Hermès’ spikes in January 2024) would cause the Birkin Premium to decline. Which is precisely what has occurred. The Birkin Premium is now back in single digits – nearly 6% for the B25 and 7% for the B30.

Read also: The Birkin Premium Returns to Double Digits in 2024

When Hermès increased its prices in January, the Birkin Premium – the difference in value between the Birkin and the Chanel Classic Flap – returned to double digits for the models we compared. In our study, the Hermès B25 Togo faced off against the Chanel Medium Classic Flap and the Birkin 30 in Togo measured against the Large/Jumbo Classic Flap. 

Now, following Chanel’s March 2024 price hikes, the Birkin Premium is again in single digits. 

Updated Comparison of Hermès Birkin and Chanel Classic Flap Prices

Does the recent decline in the Birkin Premium change how you view the Birkin and/or the Chanel Flap? Let us know.

Published: May 30th, 2024
Updated: May 30th, 2024

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1 Responses to “Update: Birkin Premium Drops to Single Digits After Chanel Price Hikes”

  • Don’t buy shit you can’t afford poor people only care about the resale because they can’t afford it in the first place