Eye spy with my little eye… something Fendi, and no—it’s not the Baguette. This is the Spy Bag, a 2000s-era hit, now resurfacing for a new generation of bag devotees.
Image courtesy: @mariegaguech
Debuting in Fendi’s Spring/Summer 2005 collection, the Spy quickly became a cult classic thanks to Silvia Venturini Fendi, the same designer behind another Fendi icon, the Peekaboo. Her knack for playful elegance shines through in the Spy’s design: a soft, pillow-like shape hides a secret compartment beneath its flap, reminiscent of a vintage coin purse, and secured by a discreet button. A true IYKYK design, the Fendi Spy keeps its exterior understated, while the flap-top opens to reveal the signature Fendi Zucca print interior.
Image courtesy: @elodierussell
The Spy Bag, like other early-2000s favorites such as the Chloé Paddington or Balenciaga City tote, quietly slipped out of the spotlight for a time, tucked away in closets and archives. However, with the resurgence of Y2K fashion, fans have been digging out vintage Spy Bags and seeking pre-loved pieces, putting these iconic bags back in focus.
Nearly 20 years later, Fendi revisited the Spy for its Fall 2025 runway, updating the classic pillow-like silhouette with both new materials and subtle design shifts. The tubular woven-leather handles of the original gave way to wider, slightly twisted handles that flow seamlessly from the body of the bag, creating a sleeker, more modern finish. Another change lies in the closure: the vintage Spy featured a woven tab with hardware hanging from the concealed coin purse, while the reissue opts for a knotted, tone-on-tone leather strap, void of hardware. Alongside these updates, the new lineup showcases fresh fabrications – including silky satin, buttery leather, luxurious shearling, and even inlaid hagfish (similar to eel) and mink fur.
Read also: Retro Revival: Milan Fashion Week Fall 2025 Handbags
Image courtesy: @olafarahat
Image courtesy: @kyduyen1311
Image courtesy: @molly_chiang
Image courtesy @morganstewart
The reissued Spy Bag also offers greater versatility. Both the small (12.6 × 7 × 5 in) and large (18.9 × 8.7 × 7.9 in) sizes now feature an adjustable, detachable strap for crossbody wear. Meanwhile, the large size still delivers the charm of the original Spy, bridging the gap between tote and shoulder bag. A new mini Spy Bag is also on the horizon, already available to pre-order directly from Fendi, offering an even more compact take on the iconic design.
Image courtesy: @monicanoz
Image courtesy: @monicanoz
Image courtesy: Fendi
The reissued Fendi Spy is now available to purchase in various fabrications, with prices as follows:
| Fendi Spy | Leather/ Material | Price (USD) |
| Small | Calfskin | $3,750 |
| Hagfish | $4,850 | |
| Shearling | $4,850 | |
| Mink | $22,600 | |
| Large | Calfskin | $4,900 |
| Hagfish | $6,200 | |
| Shearling | $6,400 |
Image courtesy: @mariegaguech
Blending practicality with style, the Spy remains a grab-and-go icon with a touch of Y2K flair—could this classic be the next addition to your collection?
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Love, PurseBop
XO
Updated: September 17th, 2025
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