Chicago, the special place where PurseBop calls home, is an ever-growing cosmopolitan oasis. Colloquially known as the windy city, and voted as best restaurant city of the year in 2017, there is always something new and exciting popping up within the city walls. PurseBop personally believes that Chicago is on its way to becoming a big fashion metropolis too. Just as of last week, Dior has joined the Chicago luxury retail landscape, and we couldn’t be more excited!
The new, Dior women’s boutique opened with a special VIP event, and PurseBop got one of the first, exclusive peeks of the store. Journey with us through the boutique and prepare for your future shopping adventures…
The Dior store opened its doors on a lively, effervescent night during the first snowfall of the season. Dior fashion aficionados decked out in their most impressive ensembles (and of course, their best winter coats!) gathered together to celebrate the evening with champagne, hors d’oeuvres, and great conversation. The massive, two-level store was buzzing with nearly 300 people for the occasion. We enjoyed connecting with locals and team members from Dior NYC as well.
Located in a prime location on the Gold Coast in Chicago, Dior brings an added curb appeal to the area and neighbors other retail stores and fine dining restaurants. Designed by Peter Marino, the Chicago boutique atmosphere offers a contemporary, luxurious shopping experience that represents Dior’s commitment to innovation and timeless elegance. Before even entering the boutique, shoppers are immediately impressed by the store’s glowing, glass façade and glass canopy featuring illuminated signage. On top of the building, you can spy the iconic Dior star, which is a symbol of good luck from Monsieur Dior. The latest flagship stores in Miami, Tokyo, and Seoul also boast this coveted star.
Moving into the interior, the space features two selling floors and by design pays homage to Dior’s traditional flagship on Avenue Montaigne in Paris. The first floor offers a selection of handbags, small leather goods, fine jewelry, and timepieces. Just up the stairs, you will find a sweeping array of shoes and ready-to-wear items.
Dior attended to every detail when designing this space. A spacious, relaxing seating area designed by Hamilton Conte can be found on the second floor. One of the most striking pieces in the boutique can be found here too: Dior commissioned contemporary artist, Julie Gauthron to dedicate a work of art exclusively for the Chicago boutique. While browsing racks of chic RTW, find yourself admiring her wrought iron sculpture titled “La Muse de Tim” .
Of course, PurseBop couldn’t attend a Dior event without taking note of the latest and greatest handbag styles. The biggest collection on display at the moment was the Dior Cruise 2018 collection inspired by the earthly influences of artist Georgia O’Keeffe and author Vicki Noble. This was creative director Maria Grazia Chiuri’s first cruise collection since joining the brand, and the collection brings natural elements into the glamorous realm. The runway show took place in Calabasas, and the designs definitely embody the desert landscape with their rich colors and artisanal details such as turquoise and studs.
Our fabulous Dior sales assistants helped us navigate through and try-on the trending items of the moment. If you’re a Dior lover be sure to keep your eyes on the following styles:
After a wonderful visit, the Dior boutique will be a regular on PurseBop’s shopping route. Located on 931 N. Rush Street, be sure to stop by and experience the store yourself!