Grab & Go: The Goyard Reference Guide

Sometimes, you just need a reliable bag to throw your life in when you’re running errands or traveling…and Goyard is the way to go. While some of Goyard’s bags such as the Saint Louis Tote have become more ubiquitous, overall, the brand has remained low profile compared to its industry peers. Nonetheless, Goyard is the travel expert and continues to make great quality bags that always peak our interest. PurseBop is here to help you navigate all the Goyard goods from classics to new favorites. In the reference guide below, learn a bit of Goyard history and see bag highlights from the collection!



Goyard is a French trunk maker that first started its roots in the House of Martin in 1792. The House of Martin specialized in box making, trunk making, and packing and was a favorite among the French aristocracy. Francois Goyard eventually became an apprentice at the House of Martin, and when the owners died in 1852, Goyard took over and totally revolutionized the business with new designs. Today, Goyard has reached such a prestigious position in the bag world by staying true to its roots and aesthetic. In general, Goyard does not create advertisements, participate in e-commerce, and has very little outside retailers to maintain exclusivity.

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The Goyard monogram look like a random geometric pattern, but it is actually symbolic. The print is repeated sets of three chevrons in a “Y” formation, which symbolizes three centuries of the Goyard household and their Compagnon de Rivière ancestors. The pattern was originally hand painted, but now it is achieved through layers of etching and engraving color.



One of the biggest standouts of Goyard is their dedication to bag personalization. Your bag can be personalized at anytime with initials, names, or even an image. You also have the option to add a vertical, horizontal, or diagonal stripes to your bag.

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Goyard Saint Louis Tote

The Goyard Saint Louis is a winner because of its simplicity and lightness. It is a true “throw everything it in it” tote bag with almost no structure. While the bag’s material looks similar to leather, the Saint Louis is actually made from canvas, which is mixture of cotton, linen, and hemp. The biggest advantage of canvas is its ability to hold up to damage. The canvas is waterproof and can be cleaned easily, which even makes it a great, stylish beach bag. The bag features a detachable pochette for smaller items since the tote has no top closure and just features one big main compartment.

The Saint Louis comes in two different sizes PM and GM. The PM, the smaller of the two, may be more suited for everyday wear and the GM makes for a roomy travel bag. However, each size is versatile, so you can choose your preference based on your needs, stature, or desired look.

SIZES (height, width, depth)
PM: 19 x 11 x 6 inches
GM: 12 x 13 x 7 inches

Classic Colors: Black/Black, Black/Tan
Special Colors: White, Grey, Red, Orange, Yellow, Green, Light Blue, Navy, Burgundy

Goyard Saint Louis Tote Prices

Goyard Saint LouisPrice in USD
Saint Louis GM - Special Colors$1,795
Saint Louis GM - Classic Colors$1,375
Saint Louis PM - Special Colors$1,560
Saint Louis PM - Classic Colors$1,200

Goyard Saint Louis Comparison Pictures

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Goyard Saint Louis PM verus GM

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Goyard Saint Louis GM

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Goyard Saint Louis PM


Goyard Anjou Reversible

The Goyard Anjou is Goyard’s latest bag. Although it looks very similar to the Saint Louis, it is structured a little bit differently and is REVERSIBLE. One side is canvas and the other side is grained leather. The bag’s solid interior can be easily flipped to the exterior so that the monogram is just an inside accent. The bag also features a detachable pochette like the Saint Louis and a luggage tag can also be added.

As of now, the Anjou is only available at the Paris and New York flagship stores.

Sizes (height, width, depth)
PM: 19 x 11 x 6 inches
GM: 12 x 13 x 7 inches

Classic Colors: Black/Black, Black/Tan
Special Colors: White, Grey, Red, Orange, Yellow, Green, Light Blue, Navy, Burgundy


Photo Courtesy: PurseBlog


Photo Courtesy: PurseBlog


Photo Courtesy: PurseBlog

Goyard Anjou Reversible Prices

Goyard AnjouPrice in USD
Anjou GM - Special Colors$3,180
Anjou GM - Classic Colors$2,450
Anjou PM - Special Colors$2,700
Anjou PM - Classic Colors$2,450

Watch the Goyard Anjou in all its wonder below...


Goyard Saigon

The Goyard Saigon Bag is a very vintage looking, structured bag that we can’t help but think resembles a hard bodied Hermes Kelly or Delvaux Brillant bag. The bag features a wooden top handle, wooden slats down the side, and a large center buckle. Overall, the bag’s silhouette lends it to more formal occasions and has a very ladylike presence.

Goyard Belvedere

The Belvedere is another popular bag from Goyard. It has a messenger bag look and is the perfect balance between a handbag and travel bag.

Goyard Eye Candy









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There’s already conversation on BopTalk. Join us in the debate, which size of the Goyard Saint Louis tote do you prefer?

For more information read: Goyard Saint Louis – The Tote of All Totes

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Published: December 17th, 2015
Updated: September 22nd, 2019

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2 Responses to “Grab & Go: The Goyard Reference Guide”

  • I love Goyard!!!! It’s such a traditional trademark though it’s so easy going, laid back and yet sooooo chic (specially the St Louis)!!!! You can take it to the beach and to the mall with no hesitation!!! Lobe it love it!!! And lived to read about it’s history!!! Thanks for sharing, love!!! ❤️❤️???