Mirroring what occurred this week in Europe and the United States, the United Kingdom also was hit with Hermès’ notable price increases on its coveted handbags. For a comprehensive understanding of the broader context driving this year’s price shifts and a comparative analysis with last year’s alterations, we encourage you to refer to our recent article detailing the New Confirmed Hermès Prices in Europe 2024.
Read also: US Hermès Price Increase 2024
Image courtesy @im.trangdang
Over the years, Hermès has consistently imposed incremental annual price hikes in Europe and globally. However, the extent of these increases fluctuates and many speculate what to expect at each new year, wondering if it’s indicative of what’s to come in the luxury goods market overall.
Image courtesy @clairechanelle
As the revised prices emerge in the UK market, it is evident that the spikes surpass initial expectations. The adjustments for highly coveted styles appear to range from 6.4% for the coveted K25 Sellier Epsom, to 9.3% for the Birkin 25 in Togo.
Image courtesy @luxurypromise
Hermès CEO Axel Dumas emphasized during an investor call discussing first-half 2023 results that price increases are primarily tied to production costs rather than demand. In other words, Hermès would not increase prices simply because it could. Rather, hikes would reflect the actual expenses incurred in manufacturing these luxurious items. Most took this to suggest that moderate price increases were on tap for 2024, unlike the more substantive increases of 2023. However, despite these assertions, the specific increments in costs contributing to these price shifts remain elusive. And the increases are greater than anticipated.
Here are the new UK prices for the most coveted Hermès bags in 2024.
| Style | Leather | 2023 (£) | 2024(£) | % Increase |
| Mini Kelly 20 | Epsom | £7,130 | ||
| Chevre | ||||
| Kelly 25 | Epsom Sellier | £8,970 | ||
| Togo Retourne | £8,570 | |||
| Swift | ||||
| Chevre Sellier | ||||
| Kelly 28 | Togo Retourne | £10,000 | ||
| Birkin 25 | Togo | £8,580 | ||
| Sellier Epsom | £8,980 | |||
| Birkin 30 | Togo | £9,380 | ||
| Constance 18 | Epsom | £6,930 | ||
| Swift | £7,530 |
Read Related Articles:
Secrets of the Hermès Game: Fact or Fiction?
New Confirmed Hermès Prices in Europe 2023
US Hermès Price Increase 2023: Here are the New Prices
Hermès Prices Will Be Rising Even While Revenues Soar
Hermès Revenues Rise 22% in First Half of 2023 With No Decline in United States
Hermès Birkin & Kelly Prices 2023: How Much Have Prices Increased?
The Hermès UK Wishlist Process
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Updated: March 10th, 2024
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