Louis Vuitton put Hong Kong back on the fashion map with the grand unveiling of the Men’s Pre-Fall 2024 show on November 30, 2023. Once again, the focus is on Men’s Creative Director Pharrell Williams as he presents his first Pre-Fall collection following his highly successful Spring Summer 2024 debut in Paris.
Read also: Pharrell’s Debut at Louis Vuitton Men’s 2024 Spring Summer: A Look at the LoVers Bags
Image courtesy: Vogue
Image courtesy: Vogue
Showtime
Louis Vuitton’s Men’s Pre-Fall 2024 Collection showing took place beneath the night sky along Hong Kong’s Avenue of Stars. Against a striking cityscape, the digital runway transformed into a mesmerizing seascape. Meanwhile, drones illuminated the night sky with a light show, morphing seamlessly into sailboats, and waves, before finally transforming into Pharrell’s distinctive ‘LVers’ motif. Notably, reminiscent of the tribute show honoring Virgil Abloh, this spectacular drone light show marked two years since his passing, commemorating the enduring legacy of the visionary designer.
Image courtesy: @louisvuitton
The collection echos the Maison’s art of travel, of course with a Pharrell twist. Seamlessly capturing the change of seasons, the collection intertwines casual Hawaiian print shirts and shorts alongside tailored suits effortlessly paired with socks and sandals. Evoking the spirit of a cruise collection, the looks are styled with sailor hats set against a palette dominated by nautical blues and whites. Pharrell delved into the essence of his show while chatting exclusively with Hypebeast:
”It was inspired by the idea of a businessman in Hong Kong who has decided to spend a week or so in Hawaii on holiday. But in the middle of his trip, he had to go back to Hong Kong for one day for a meeting.”
Image courtesy: @louisvuitton
When it comes to the bags, travel serves as the core of the Pre-Fall 2024 collection. The accessories take center stage, offering an extensive array of bags ranging from petite to oversized, catering to the wanderlust spirit. From crossbody bags to bumbags, designed for the modern-day explorer, to the timeless Keepall, and Alma, all are on display. Among the Louis Vuitton classics, the iconic Damier print commands attention, showcasing new iterations, and textures…
XL Damier Print
Pharrell’s penchant for reinventing classic LV prints shines through as he moves away from Damoflage to the striking new oversized Damier. Embracing Louis Vuitton’s enduring classics, the bold XL Damier pattern takes center stage on the Speedy, Keepall, and On The Go Tote. This oversized Damier is presented in pristine white with hints of nautical-inspired red and blue, complemented by vachetta, as well as a rich graphite blue tone accompanied by navy leather.
Image courtesy: @louisvuitton
Image courtesy: @louisvuitton
Image courtesy: @Iv_collectibles
Embossed Damier Print
At first glance, the embossed motif resembles crocodile skin, but upon closer examination, it reveals a modern interpretation of the iconic Damier pattern. Showcased on the Alma Travel GM bag, Keepall, and Christopher backpack, this contemporary design introduces texture and depth to the classic Damier aesthetic. Complemented by a richer shade of brown, these embossed leather creations boast glossy black detailing.
Image courtesy: Vogue
Image courtesy: Vogue
Image courtesy: Vogue
Crochet Damier
Adding yet another dimension to the Damier legacy, crochet emerges as a fresh iteration. This charming crochet technique graces a beach-ready tote and the coveted Nano Speedy, reinterpreting the classic pattern with artisanal flair.
Image courtesy: Vogue
Image courtesy: Vogue
Denim Damier & Monogram
LV has a history of reimagining its iconic monogram in denim, a trend that garnered popularity in the mid-2000s. Now, however, Pharrell elevates it to new heights. Reimagined in its oversized format, the Denim Damier is finished with a ‘worn in’ Vachetta leather finish, allowing the honey-colored patina to shine through. This denim interpretation extends across the Speedy, hobo-style bags, and crossbody designs.
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @louisvuitton
Image courtesy: Vogue
Taking it to the Tropics
Did someone say vacation? Amidst the array of fresh prints, the tropical-inspired designs make a striking impression on the runway, adorning luggage and everyday bags. Radiant tropical tones redefine the classic Monogram, with bold palm and floral print. Yet, for those seeking a more understated appeal, a collection of subdued neutrals is also offered. Both iterations delicately unveil the LV Monogram beneath their vibrant patterns.
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Bag Charms
Louis Vuitton introduces an array of nautical-themed bag charms. Among these, the crab design appeared repeatedly, in vividly colored LV Monogram and leather. Beyond customization, these bag charms double as functional zippered mini pouches, adding a playful touch of maritime charm to the accessory line.
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Image courtesy: @Iv_collectibles
Which one of Pharrell’s latest creations have you got your eye on? Are you loving his playful takes on the classic LV Damier? Let us know your thoughts.
Read related articles:
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Updated: December 1st, 2023
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