Goyard. By now, many have heard about the fashion house’s mystique but few know about the true identity of the luxury brand. Ultra exclusive and luxurious, Goyard has earned notoriety for its tote bags. The practicality and wearability of the styles are appealing now more than ever given the somewhat reality check fashion has had across the duration of the pandemic. Many have begun to question the functionality of their favorite designer items and Goyard tote bags are styles which tick all of the boxes.
Photo courtesy of @goyardfinder
Luxury brands are known for having long and storied histories dating back well over 100 years. However, Goyard’s history is rich even compared to the likes of Louis Vuitton, Chanel, Dior and more. It dates back to 1792(!) and the house was officially founded in 1853 and specialized in trunk-making, box-making and packing.
However, unlike its competition, Goyard has chosen to remain very low-key. The house does not advertise its products or sell online and there are surprisingly few places where you can actually purchase Goyard’s designs. But this hasn’t stopped Goyard from becoming one of the most desired brands in luxury fashion. Celebrities, fashion aficionados and style critics alike are fascinated with the house and, perhaps most notably, its tote bags.
Photo courtesy of Marc Piasecki accessed via British Vogue website.
In this price guide, PurseBop is going to detail everything there is to know about Goyard’s most iconic tote bags – the Saint Louis, Anjou and Artois. Read on for sizes as well as USA and UK prices.
Photo courtesy of @iatemarykate
The Totes
Saint Louis
- The classic Goyard tote
- One of the most popular and iconic tote bags of all time, once labeled “The Tote of All Totes” by us!
- Exterior – lightweight Goyardine canvas
- Interior – woven linen and cotton
- Reversible so can be worn inside out
- Chevroches calfskin top handles
- Several carry options – over the shoulder, carried top handle or worn in the crook of the arm
- Detachable Goyardine canvas pouch featuring a snap button closure (comes with all sizes)
- Originally a beach bag
- Named after King Louis IX of France
Saint Louis Tote in the PM size. Photo courtesy of Goyard.
Reversed Saint Louis Tote in the PM size. Photo courtesy of Goyard.
Anjou
- Exterior – lightweight Goyardine canvas
- Interior – slightly grained Chevroches calfskin leather
- Reversible so can be worn inside out
- Chevroches calfskin top handles which are slightly thicker than the Saint Louis’
- Several carry options – over the shoulder, carried top handle or worn in the crook of the arm
- Detachable Goyardine canvas pouch featuring a snap button closure (comes with all sizes)
- Named after Charles 1st d’Anjou (brother of King Louis IX of France)
Anjou Tote in the PM size showcasing the Goyardine canvas side. Photo courtesy of Goyard.
Anjou Tote in the PM size showcasing the leather side. Photo courtesy of Goyard.
Artois
- A structured version of the Saint Louis tote
- Zipp closure
- Leather corners
- Large interior pocket
- Longer top handles than the other totes
- Top handles stitched with red thread (also used for Goyard’s special order trunk handles)
- Free special personalization available
- Named after Robert 1st d’Artois (brother of King Louis IX of France)
Artois Tote in the PM size. Photo courtesy of Goyard.
For PurseBop’s detailed, personal comparison of the Saint Louis and Artois, read: Goyard Tote Battle: Artois Takes on Saint Louis
GOYARD Green Saint Louis PM
GOYARD Goyardine Artois PM Orange
The Sizes
| Empty table |
| Tote | Dimensions (W x H x D in) |
| Saint Louis PM | 11" x 19" x 6" |
| Saint Louis GM | 13" x 23" x 7" |
| Anjou Mini | 8" x 8" x 4" |
| Anjou PM | 11" x 19" x 6" |
| Anjou GM | 13" x 23" x 7" |
| Artois PM | 9.5" x 12" x 5.25" |
| Artois MM | 11" x 14.5" x 6.25" |
| Empty table |
| Tote | Dimensions (W x H x D in) |
| Saint Louis PM | 11" x 19" x 6" |
| Saint Louis GM | 13" x 23" x 7" |
| Anjou Mini | 8" x 8" x 4" |
| Anjou PM | 11" x 19" x 6" |
| Anjou GM | 13" x 23" x 7" |
| Artois PM | 9.5" x 12" x 5.25" |
| Artois MM | 11" x 14.5" x 6.25" |
Photo courtesy of @thebirkinboy
Photo courtesy of @withlovelilyrose
The Prices
Classic Colors
| Tote | Classic Colors - USA | Classic Colors - UK | Classic Colors - Europe |
| Saint Louis PM | $1,285 | £845 | €900 |
| Saint Louis GM | $1,495 | £985 | €1,050 |
| Anjou Mini | $1,915 | £1,355 | - |
| Anjou PM | $2,355 | £1,550 | €1,650 |
| Anjou GM | $2,695 | £1,775 | €1,950 |
| Artois PM | $1,740 | £1,145 | €1,245 |
| Artois MM | $2,025 | £1,335 | €1,420 |
| Artois GM | $2,170 | £1,425 | - |
| Tote | Classic Colors - USA | Classic Colors - UK | Classic Colors - Europe |
| Saint Louis PM | $1,285 | £845 | €900 |
| Saint Louis GM | $1,495 | £985 | €1,050 |
| Anjou Mini | $1,915 | £1,355 | - |
| Anjou PM | $2,355 | £1,550 | €1,650 |
| Anjou GM | $2,695 | £1,775 | €1,950 |
| Artois PM | $1,740 | £1,145 | €1,245 |
| Artois MM | $2,025 | £1,335 | €1,420 |
| Artois GM | $2,170 | £1,425 | - |
Special Colors
| Tote | Special Colors - USA | Special Colors - UK |
| Saint Louis PM | $1,605 | £1,055 |
| Saint Louis GM | $1,870 | £1,230 |
| Anjou Mini | £1,695 | |
| Anjou PM | $2,945 | £1,940 |
| Anjou GM | $3,370 | £2,220 |
| Artois PM | $2,175 | £1,430 |
| Artois MM | $2,530 | £1,670 |
| Artois GM | $2,715 | £1,780 |
| Tote | Special Colors - USA | Special Colors - UK |
| Saint Louis PM | $1,605 | £1,055 |
| Saint Louis GM | $1,870 | £1,230 |
| Anjou Mini | £1,695 | |
| Anjou PM | $2,945 | £1,940 |
| Anjou GM | $3,370 | £2,220 |
| Artois PM | $2,175 | £1,430 |
| Artois MM | $2,530 | £1,670 |
| Artois GM | $2,715 | £1,780 |
Handbag Math
Saint Louis PM Price Comparison (Classic Colors): USA versus UK
| Empty table |
| Region | Saint Louis PM |
| USA | $1,285 |
| UK | £845 |
| UK Price US $ Equivalent | $1,170 |
| Savings if Bought in the UK | $115 (9%) |
| Empty table |
| Region | Saint Louis PM |
| USA | $1,285 |
| UK | £845 |
| UK Price US $ Equivalent | $1,170 |
| Savings if Bought in the UK | $115 (9%) |
Saint Louis PM Price Comparison (Classic Colors): USA versus Europe
| Empty table |
| Region | Saint Louis PM |
| USA | $1,285 |
| EU | €900 |
| EU Price US $ Equivalent | $1,032 |
| Savings if Bought in the EU | $253 (20%) |
| Empty table |
| Region | Saint Louis PM |
| USA | $1,285 |
| EU | €900 |
| EU Price US $ Equivalent | $1,032 |
| Savings if Bought in the EU | $253 (20%) |
Anjou PM Price Comparison (Classic Colors): USA versus UK
| Empty table |
| Region | Anjou PM |
| USA | $2,355 |
| UK | £1,550 |
| UK Price US $ Equivalent | $2,146 |
| Savings if Bought in the UK | $209 (9%) |
| Empty table |
| Region | Anjou PM |
| USA | $2,355 |
| UK | £1,550 |
| UK Price US $ Equivalent | $2,146 |
| Savings if Bought in the UK | $209 (9%) |
Anjou PM Price Comparison (Classic Colors): USA versus Europe
| Empty table |
| Region | Anjou PM |
| USA | $2,355 |
| EU | €1,650 |
| EU Price US $ Equivalent | $1,892 |
| Savings if Bought in the EU | $463 (20%) |
| Empty table |
| Region | Anjou PM |
| USA | $2,355 |
| EU | €1,650 |
| EU Price US $ Equivalent | $1,892 |
| Savings if Bought in the EU | $463 (20%) |
Artois PM Price Comparison (Classic Colors): USA versus UK
| Empty table |
| Region | Artois PM |
| USA | $1,740 |
| UK | £1,145 |
| UK Price US $ Equivalent | $1,580 |
| Savings if Bought in the UK | $160 (9%) |
| Empty table |
| Region | Artois PM |
| USA | $1,740 |
| UK | £1,145 |
| UK Price US $ Equivalent | $1,580 |
| Savings if Bought in the UK | $160 (9%) |
Artois PM Price Comparison (Classic Colors): USA versus Europe
| Empty table |
| Region | Artois PM |
| USA | $1,740 |
| EU | €1,245 |
| EU Price US $ Equivalent | $1,427 |
| Savings if Bought in the EU | $313 (18%) |
| Empty table |
| Region | Artois PM |
| USA | $1,740 |
| EU | €1,245 |
| EU Price US $ Equivalent | $1,427 |
| Savings if Bought in the EU | $313 (18%) |
*Prices serve as guides only and are subject to currency fluctuations;
**US equivalents were calculated based on the following currency conversion rate:
1 GBP = 1.38 USD
1 EU = 1.15 USD
To summarise, if you are traveling to Europe any time soon, then a Goyard purchase on the trip will save you a significant 18-20%! Top that up with the experience of shopping at the flagship store in Rue St Honoré, and you have for yourself an experience you are certain to cherish for a lifetime!
Goyard styles, are less expensive when bought in the UK too, but to a much lesser extent. However, compared to the 2020 prices, there are less saving to be had when shopping for a Goyard tote in the UK this year.
What are your thoughts on Goyard’s famous selection of totes. Can you pick a favorite? Let us know.
Love, PurseBop
XO
Updated: August 19th, 2023
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