The Goyard Bag Price Guide 2020

Meet the House of Goyard. Unlike other luxury fashion houses, you haven’t seen its flashy adverts and branded content on social media. However, Goyard has a reputation within fashion circles as one of the most well-respected and sought-after brands. Its world-renowned tote bags are considered the paragon of luxury totes.

Maintaining an air of mystery, Goyard does not advertise or sell its products online and is notorious for rarely speaking to the press. Even its points of purchase are limited. For example, according to the Goyard website, there are only seven places in the United States selling the brand. Moreover, the house doesn’t push new Goyard bag styles every season. Rather, it relies on the tried and true…  at least until it decides to introduce a new model.

We’ve got everything you need to know about the House of Goyard and its legendary Goyard bags. First, we take a look at the Saint Louis, Anjou and Artois. Then, you get all of the details, including sizes and prices in the USA, UK and Europe. Enjoy!

Photo courtesy of @curatedcool

Goyard's History and Brand Identity

Considered to many the ‘Holy Grail’ of tote bags, Goyard’s classic designs epitomize elegance and exclusivity within the luxury fashion industry. Although the House of Goyard was officially founded in 1853, its legacy dates back even further. Originally created as the House of Martin in 1792 by Pierre-François Martin, it specialized in box-making, trunk-making and packing. The company passed on to Martin’s successor, Louis-Henri Morel, and became the House of Morel. Eventually François Goyard, who had been employed as a teenage apprentice, took over and changed the name. Goyard ran the house for 32 years and during this time the brand expanded and hit new levels of success.

Photo courtesy of goyard.com

Goyard’s pieces have been worn by royalty and fashion royalty alike including Karl Lagerfeld and the Duke and Duchess of Windsor. Meghan Markle, Selena Gomez and Kim Kardashian West’s daughter North West remain fans.

Read: Royal Handbag Analysis: What Does The Monarchy Really Use Their Purses For?

Photo courtesy of Splash News.

Photo courtesy of Broadimage/REX/Shutterstock.

The Goyardine Canvas

The maison’s Goyardine canvas was created by François Goyard’s son Edmond in 1892. The now iconic design resembles piles of logs as a tribute to Goyard’s ancestors who were log drivers. Made of linen and cotton natural coated cloth, the canvas was revolutionary at the time as other trunk makers used only plain linen cloth. Following WWII, Goyard ceased making its special canvas until 1998. At that time, Goyard introduced colors other than black.

Photo courtesy of @kstyletg

How the Goyardine canvas is made remains a secret to this day. In a rare interview with Hypebeast back in 2017, the House of Goyard explained, “Luxury is a dream and revealing too much of what goes on behind the scenes would spoil the magic.”

The Totes

Saint Louis

  • The classic Goyard tote
  • Emblematic of the highest possible quality tote bag – we once labelled it “The Tote of All Totes”
  • Exterior – made from Goyardine canvas to make it lightweight
  • Interior – woven linen and cotton 
  • Reversible so can be worn on either side which Goyard claims shows off the house’s expertise 
  • Top handles made from Chevroches calfskin 
  • Can be worn over the shoulder, carried top handle or worn in the crook of the arm
  • Removable pouch also made from Goyardine canvas with a snap button flap closure (for all sizes) 
  • Originally designed as a beach bag   
  • Named after King Louis IX of France

Saint Louis Tote in the PM size. Photo courtesy of Goyard.

Anjou

  • Exterior – made from Goyardine canvas 
  • Interior – slightly grained Chevroches calfskin leather 
  • Reversible so can be worn on either side
  • Top handles made from Chevroches calfskin which are slightly thicker than the Saint Louis 
  • Can be worn over the shoulder, carried top handle or worn in the crook of the arm
  • Removable pouch also made from Goyardine canvas with a snap button flap closure (for all sizes) 
  • Named after Charles 1st d’Anjou (brother of King Louis IX of France)

Anjou Tote showcasing its leather side in the PM size. Photo courtesy of Goyard.

Artois

  • Structured version of the Saint Louis tote
  • Zip closure 
  • Leather corners
  • Large interior pocket
  • Longer top handles, stitched with red thread (also used for Goyard’s special order trunk handles) 
  • Those who purchase the bag are offered a free special personalization 
  • Named after Robert 1st d’Artois (brother of King Louis IX of France)

Artois Tote in the PM size. Photo courtesy of Goyard.

For PurseBop’s detailed, personal comparison of the Saint Louis and Artois, read: Goyard Tote Battle: Artois Takes on Saint Louis

The Sizes

ToteDimensions (W x H x D in)
Saint Louis PM11" x 19" x 6"
Saint Louis GM13" x 23" x 7"
Anjou PM11" x 19" x 6"
Anjou GM13" x 23" x 7"
Artois PM9.5" x 12" x 5.25"
Artois MM11" x 14.5" x 6.25"
ToteDimensions (W x H x D in)
Saint Louis PM11" x 19" x 6"
Saint Louis GM13" x 23" x 7"
Anjou PM11" x 19" x 6"
Anjou GM13" x 23" x 7"
Artois PM9.5" x 12" x 5.25"
Artois MM11" x 14.5" x 6.25"

Photo courtesy of @hpluxe

Photo courtesy of @angela.lvoes

The Prices

Classic Colors

ToteClassic Colors - USAClassic Colors - EURClassic Colors - UK
Saint Louis PM$1,225€835£785
Saint Louis GM$1,425€970£910
Anjou MiniNA€1,390£1,305
Anjou PM$2,190€1,590£1,490
Anjou GM$2,600€1,890£1,770
Artois PM$1,655€1,130£1,060
Artois MMNA€1,330£1,245
Artois GM$1,945NA£1,435
ToteClassic Colors - USAClassic Colors - EURClassic Colors - UK
Saint Louis PM$1,225€835£785
Saint Louis GM$1,425€970£910
Anjou MiniNA€1,390£1,305
Anjou PM$2,190€1,590£1,490
Anjou GM$2,600€1,890£1,770
Artois PM$1,655€1,130£1,060
Artois MMNA€1,330£1,245
Artois GM$1,945NA£1,435

Special Colors

ToteSpecial Colors - USASpecial Colors - EURSpecial Colors - UK
Saint Louis PM$1,595€1,085£1,020
Saint Louis GM$1,855€1,260£1,185
Anjou MiniNA€1,805£1,695
Anjou PM$2,845€2,065£1,935
Anjou GM$3,380€2,455£2,300
Artois PM$2,150€1,470£1,380
Artois MMNA€1,730£1,620
Artois GM$2,530NA£1,865
ToteSpecial Colors - USASpecial Colors - EURSpecial Colors - UK
Saint Louis PM$1,595€1,085£1,020
Saint Louis GM$1,855€1,260£1,185
Anjou MiniNA€1,805£1,695
Anjou PM$2,845€2,065£1,935
Anjou GM$3,380€2,455£2,300
Artois PM$2,150€1,470£1,380
Artois MMNA€1,730£1,620
Artois GM$2,530NA£1,865

Handbag Math

Saint Louis PM Price Comparison (Classic Colors): USA versus Europe versus UK

RegionSaint Louis PM
USA$1,225
Europe€835
Europe Price US $ Equivalent$1,018
Savings if Bought in Europe$207 (17%)
UK£785
UK Price US $ Equivalent$1,061
Savings if Bought in the UK$164 (13%)
RegionSaint Louis PM
USA$1,225
Europe€835
Europe Price US $ Equivalent$1,018
Savings if Bought in Europe$207 (17%)
UK£785
UK Price US $ Equivalent$1,061
Savings if Bought in the UK$164 (13%)

Anjou PM Price Comparison (Classic Colors): USA versus Europe versus UK

RegionAnjou PM
USA$2,190
Europe€1,590
Europe Price US $ Equivalent$1,939
Savings if Bought in Europe$251 (11%)
UK£1,490
UK Price US $ Equivalent$2,011
Savings if Bought in the UK$179 (8%)
RegionAnjou PM
USA$2,190
Europe€1,590
Europe Price US $ Equivalent$1,939
Savings if Bought in Europe$251 (11%)
UK£1,490
UK Price US $ Equivalent$2,011
Savings if Bought in the UK$179 (8%)

Artois PM Price Comparison (Classic Colors): USA versus Europe versus UK

RegionArtois PM
USA$1,655
Europe€1,130
Europe Price US $ Equivalent$1,378
Savings if Bought in Europe$277 (17%)
UK£1,060
UK Price US $ Equivalent$1,431
Savings if Bought in the UK$224 (14%)

*Prices serve as guides only and are subject to currency fluctuations; 

**US equivalents were calculated based on the following currency conversion rates : 
1Euro = 1.22 USD; 1 GBP= 1.35 USD

RegionArtois PM
USA$1,655
Europe€1,130
Europe Price US $ Equivalent$1,378
Savings if Bought in Europe$277 (17%)
UK£1,060
UK Price US $ Equivalent$1,431
Savings if Bought in the UK$224 (14%)

*Prices serve as guides only and are subject to currency fluctuations; 

**US equivalents were calculated based on the following currency conversion rates : 
1Euro = 1.22 USD; 1 GBP= 1.35 USD

So to sum up our handbag math, there definitely are savings to be had when shopping abroad in Europe and the UK, particularly for the Saint Louis and Artois totes in the PM size. Overall, the bags are least expensive in Europe with potential savings up to 17%. The savings won’t justify the price of a plane ticket from the United States. On the other hand, those already planning a European trip may want to indulge at Goyard.

Photo courtesy of @hpluxe

Are you tote-ally in for Goyard? Or do you prefer another brand? Will any of these be on your wish list? Let us know.

Love, PurseBop
XO