A Deep Dive into Hermès Étoupe: Why It’s Always at the Top of the Charts

Spoiler Alert: You’ll Probably Have Étoupe in Your Collection.

Image Credit: @mrs.miyagi_au

In considering color options for your first Birkin, we discussed two very popular Hermès neutrals, Noir and Gold, as potential contenders. That is, if you lean toward the less bright hues.

Truthfully though, Black and Gold barely touch the surface of the vast array of Hermès neutral options. After all, there are so many lust-worthy shades to choose from in the grey, beige, tan, black range including (and far from limited to) Gris Tourtorelle, Étain, Tabac Camel, Barenia. The palette is literally endless! And we haven’t even considered blues and greens!

Image Credit: @yurika.s18___

If, however, there is a neutral that’s just as popular, or even more popular, it’s Étoupe. One of the most chameleonic of the Hermès shades, many deem it the ultimate neutral. And why not? It occupies the sweet spot between versatility, opulence, and panache. Hence, it is one of those hues “ya just can’t go wrong with”!

Enjoy this deeper dive into the sophisticated world of Hermès Étoupe. But beware- you might just emerge with one (if not multiple) Étoupe purses by the time you’re done reading!

So What Color is Étoupe?

Étoupe sits at the intersection of brown, grey and beige, often described as a grey-brown taupe. Therefore, it merges the warmth of browns with the coolness of greys. Additionally, many find Étoupe to be a relatively cool-toned, and hence, a soothing, shade. And because of the multiple undertones present, it possesses the versatility of the range of all three shades!

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Dark enough to substitute black in certain lightings, or on specific leathers, Étoupe can also resemble ivory-beige. And with the wide spectrum of shades Étoupe displays, no wonder it’s a popular choice of many first-time Hermès buyers. As a result, it is often sold out!

Not only that, but Étoupe is one of few colors in the Hermès spectrum that naturally comes with white contrast-stitching. Gold is another. Otherwise, this feature can only be found in a special order or limited edition/seasonal versions! Just another little detail about what makes Étoupe extra special!

Image Credit: @its.me.romy

However, what predominantly sets the undertone for an Étoupe purse is the hardware. Paired with quintessential Hermès GHW, Étoupe takes on a radiance found in the house’s brown family. The same shade, when outfitted with palladium hardware, brings a charming and refined look to the entire purse that lets the color speak louder than its accoutrements.

Étoupe on Popular Hermès Leathers

As if it wasn’t difficult enough to choose an Étoupe-and-hardware combination, we face a dizzying range of Hermès leathers. The unique properties of each fabrication results in variability in the degree of color saturation. As a result, differing leathers may appear as completely different shades even if they are all Étoupe!

Image Credit: @ginza.xiaoma

With this in mind, let’s example Étoupe’s appearance on many of the Hermès leather options:

Étoupe with Togo

Togo is one of the house’s most popular leathers – grainy, scratch-proof and firm. As Togo tends to saturate colors less, the “brown” element of Étoupe takes a backseat and the color appears more greyish. But the lightness/darkness of the hue itself often depends on the specific batch of leather (yet another consideration when purchasing).

Image Credit: @orange.diaries

For the record, the Étoupe and Togo combination is also one of the most popular ones among Birkin-buyers. With Togo being a lighter weight leather prone to full color saturation, clearly this is a winning combination.

Étoupe with Clémence

Clémence is the heavier, softer, and slightly matte sister of Togo. It tends to bring out the warmth of Étoupe much more vividly than the latter.

Image Credit: @mrs.miyagi_au

As a result, both the color, and the purse as a whole, feel more casual – a sort of effortless je ne sais quoi that reads quintessentially Parisian.

Étoupe with Epsom

Being a stamped leather, Epsom features a crosshatch-texture completely unlike grained or smooth leather. Many have compared it to the ever popular and signature Saffiano leather from Prada.

Image Credit: @bagssionate

As a result, Epsom is a natural choice for the most structured of Hermès handbags like Sellier Birkins and Kellys, among others. Pair that with the sobriety and mostly grey-toned quiet confidence of Étoupe and you get a purse that proclaims “boss lady”!

Étoupe with Evercalf & Evergrain

Evercalf is soft, smooth and quite shiny. Evergrain, on the other hand, is grainier, while still retaining the natural glaze of Evercalf.

Image Credit: @claireteixeira

When done in Etoupe, Evercalf maintains the color’s warm undertone, while Evergrain makes it look much darker, nearly on par with Etain. Both combinations are also much harder to come by, and are mostly seen on smaller purses, like the Roulis.

Étoupe with Swift & Tadelakt

Both Swift and Tadelakt are popular as smooth, semi-glossy leathers that display color exceedingly well. Hence, they are often used in the most vibrant of Hermès shades.

As “color-friendly” leathers, they also exhibit the full breadth of Étoupe’s undertones most compellingly. Upon careful inspection, you might even notice the slight gradient Étoupe forms on these two leathers – a harmonious balance of cool and warm undertones that’s exquisite and sophisticated.

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Beyond these uber-popular leathers, you may find Étoupe in Sikkim, Chèvre, Fjord and even ostrich skin, although they’re decidedly rarer to come by. Sometimes, these options are exclusively available on special order!

The Usability of Étoupe

There’s a reason why Hermès’s dark-colored hues are massively popular despite the brand being known for its marvelous jewel tones. Dark colors are easier to wear and more resistant to wear and tear.

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Sure, nearly everybody has a black bag. Even then, buyers flock to buy a black Hermès because it’ll hold up better and show fewer marks/scratches/spills than, say, White, Nata, or Craie, or even Gold.

Étoupe, on the other hand, is one of those few non-black shades not known to be stain-prone. Rather, it’s actually safer than black! How? Well, black (or other dark colors) could actually bleed onto white garments. Étoupe, however, won’t!

Image Credit: @h.joie_

Nevertheless, a little bit of caution couldn’t hurt, right? Especially with Togo, on which Étoupe shows up as a lighter grey shade, or Clémence, which is known as a “moist” leather, it might help to steer clear of spill-prone situations. Of course, you could get yourself both a Black and an Étoupe! They are poles apart, after all (and when is one ever enough!)

Image Credit: @ratijujub

Where Can You Wear Étoupe?

Well, the short answer is everywhere.

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The longer answer, perhaps, would be that it depends. Despite its versatility and charm, Étoupe is undoubtedly a sober and “refined” color. While this means that the shade is timeless, could it also feel a tad too “mature” or uninteresting? After all, it lacks the pizzazz of rouge, or the summery fun of orange, or even the rock-appeal of black, not to mention the brightness of the full line-up of blues, greens, pinks and purples Hermès has to offer.

Image Credit: @bagsionista

At the same time though, Étoupe can become your trusty handbag – your dependable sidekick that’ll take on the toils of everyday and still make you look stylish. Plus, since when did colors start having an age bracket? If you love it, rock it!

Whether to work, or to parties, to the gym or to the grocery store, Étoupe’s appeal is that it shows off the polished appeal of a Hermès purse, all the while complimenting each and every outfit you wear! If that’s not reason enough to get yourself a piece in Étoupe right now, what is?

When it comes to neutrals, there are some shades that everybody thinks of instantly – black, tan and perhaps very dark blues, like Bleu Nuit or Bleu Indigo. The generic greys or beiges from most brands, by comparison, fall slightly behind on this desirability index because of their general vulnerability to stains and more subtle outlook.

Image Credit: @autumnlover2

But Étoupe isn’t your ordinary neutral. Just ask any H-lover, and you’ll know why! Very few houses provide a shade as robust as Étoupe, what’s essentially an elevated grey-beige, and because of its versatile color-tone, it has quickly risen to a covetable status for existing and potential Hermès buyers all over the world.

So, now that we’ve got a sneak-peek into the delightful world of Étoupe, we’re already making mental additions to our wishlists. What’s on yours?

Written for PurseBop by Sajid bin Mohammad

Love, PurseBop


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Published: August 27th, 2022
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1 Responses to “A Deep Dive into Hermès Étoupe: Why It’s Always at the Top of the Charts”

  • I will never regret choosing brick red for my 35 cm Birkin. It goes with everything in my closetful of neutrals and most of my H scarf collection. Rouge Brique adds a pop of color without shouting. My experience with H beiges and tans is that show dirt and wear easily. You just can’t carry them every day.