Hermes Reduces Accessory Prices in US

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@rsnqween, @happybaggage, @missypalette, @mrslulu3

It seems global banks aren’t the only ones paying attention to international currency markets. Earlier this Spring, we found out that Chanel was realigning their prices in the face of the devaluing euro and here at PurseBop we have some more exclusive news on this front!

What we thought might never happen is in fact happening. Hermes is reducing prices in the US on accessories to keep pace with the euro almost reaching parity with the dollar. PurseBop spoke with multiple US stores and can exclusively report that Hermes is reducing prices on leather jewelry, enamel click clacs, painted enamels and silks ( scarves, ties, shawls) at their US boutiques. It looks like Christmas came early!

While PurseBop’s sources confirmed this move comes in the face of an ever-weakening euro, there is still room for much speculation. Just last month Hermes head Axel Dumas stated the company had no intentions of making the move, so what gives? No one can know for sure, but we suspect that Hermes was losing out on US sales from summer travelers visiting Europe. This could also indicate a broader weakening in the luxury market but we won’t know for sure until next quarter.

Either way, here are the specific price decreases we’ve been able to nail down:

Hermes ItemPrice in USD BeforePrice in USD Now
Collier De Chien Bracelet$1275$1150
Clic H Bracelet$670$600
Kelly Dog Bracelet$600$540
Men’s Scarves - Cashmere and Silk 140 cm$1175$1075
Men’s Ties$200$180
Women’s Silks - Gavroche$195$175
Twilly$180$160
Hermes ItemPrice in USD BeforePrice in USD Now
Collier De Chien Bracelet$1275$1150
Clic H Bracelet$670$600
Kelly Dog Bracelet$600$540
Men’s Scarves - Cashmere and Silk 140 cm$1175$1075
Men’s Ties$200$180
Women’s Silks - Gavroche$195$175
Twilly$180$160

The new US prices reflect a greater alignment with current euro prices. Let’s take the Hermes CDC for example:

Hermes CDC Price Comparisons

RegionHermes Collier De Chien Bracelet
USD Price Before$1275
USD Price After$1150
Euro Price€945
USD Price Equivalent$1050
RegionHermes Collier De Chien Bracelet
USD Price Before$1275
USD Price After$1150
Euro Price€945
USD Price Equivalent$1050

Hermes is honoring price adjustments for items purchased recently, contact your SA for exact details.

Unfortunately there’s still no indication Hermes will reduce bag prices, but stay tuned for continuing price coverage in the luxury market!

Click HERE to join the conversation on BopTalk, and share your thoughts on Hermes reducing prices.

Other articles pertaining to Hermes Pricing:

Hermes in the Global Economy
Axel Dumas Outlines Hermes Long Term Strategy
Handbag Math??
Springtime in Paris: Shoppers Paradise

A real life study of how the Euro and brand strategy effects the shopper : Chanel – No Longer a Tourist Bag

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