Chanel Price Increase 2018: Gabrielle, Coco Handle and Boy Bags Up Next

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Chanel bag prices continue to rise.  The Gabrielle and Coco Handle just got more expensive, and the Boy is expected to follow.  You will shell out between $300 to $500 more for each Gabrielle. If that’s not bad enough, brace yourself because the Coco handle just went up $700.

Back in November 2017, as we wrote, prices on all CC and 2.55 iconic flap bags rose between 6.5 and 10 percent.  That was the first hike in three years.  Beginning in December 2017 and continuing this month, prices on WOCs sneaked up a whopping 20 percent.

Now, it’s Gabrielle’s turn: the prices of all sizes and styles soared between 10 and 20 percent.

Chanel Gabrielle Prices

StylePrevious PriceNew PricePercent Increase
Small Gabrielle Bag$3,200 $3,600 12.50%
Medium Gabrielle Bag$3,600 $4,100 13.80%
Large Gabrielle Bag$4,000 $4,400 10%
Small Gabrielle Backpack$3,000 $3,30010%
Medium Gabrielle Backpack$3,300 $3,800 15%
StylePrevious PriceNew PricePercent Increase
Small Gabrielle Bag$3,200 $3,600 12.50%
Medium Gabrielle Bag$3,600 $4,100 13.80%
Large Gabrielle Bag$4,000 $4,400 10%
Small Gabrielle Backpack$3,000 $3,30010%
Medium Gabrielle Backpack$3,300 $3,800 15%

Coco Handle devotees, the news is worse for you.  The  price of a medium Coco Handle just went from $3600 to $4300 – that’s $700 more, or nearly 20%.

Chanel Coco Handle Prices

StylePrevious PriceNew PricePercent Increase
Medium Coco Handle Bag$3,600$4,30020%
Small Coco Handle Bag---
StylePrevious PriceNew PricePercent Increase
Medium Coco Handle Bag$3,600$4,30020%
Small Coco Handle Bag---

Rumor has it that the Boy will follow Gabrielle and the Coco Handle shortly – perhaps March – rising on average $400 per bag – and end up close to or above the $5K mark.

Chanel’s pricing strategy is curious on several levels.

First, and most obvious, Chanel is becoming really expensive for non-exotic, non-exceptional pieces. We wonder whether it’s pricing itself out of the market.  If you consider the CC and 2.55 flaps, Boys and now Gabrielle mainstay Chanel bag lines, buying into the Chanel bag mode requires at least $3500. The Coco Handle, thought to be a less expensive version of a classic, is well over $4000. Even the WOC is approaching $3000 (read: Chanel WOC Gets a Huge Price Hike!).

Expensive is often a euphemism for exclusive.  After all, how many can really afford it.  Could this be a move away from accessibility?

Second, piecemeal increases – one model at a time – could drive demand for that short period before the increase.  We suppose there could be excess inventory to unload before the new season.  Or a need to cash-out.

Third, within a given style, Chanel is differentiating in its increases on both an absolute dollar and percentage basis.  For example, a medium Gabrielle is going up 14%, or $500, while the large will rise 10%, or $400.  Similarly, regarding Gabrielle backpacks, the medium will see a 15% ($500) hike and the small only 10% ($300). We assume Chanel is linking pricing to demand and popularity.

So, what about you? Did you nab a Gabrielle before the increase?  Is the Coco Handle now out of reach? Planning on Boy hunting in February?  Let us know.

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Chanel, NYC