Chanel Price Increase 2018: Gabrielle and Coco

chanelgabrielle price increase 2

Chanel bag prices continue to rise. The Gabrielle and Coco Handle just got more expensive, and the Boy is expected to follow. You will shell out between $300 to $500 more for each Gabrielle. If that’s not bad enough, brace yourself because the Coco handle just went up $700.

Back in November 2017, as we wrote, prices on all CC and 2.55 iconic flap bags rose between 6.5 and 10 percent. That was the first hike in three years. Beginning in December 2017 and continuing this month, prices on WOCs sneaked up a whopping 20 percent.

Now, it’s Gabrielle’s turn: the prices of all sizes and styles soared between 10 and 20 percent.

Chanel Gabrielle Prices

Style	Previous Price	New Price	Percent Increase
Small Gabrielle Bag	$3,200	$3,600	12.50%
Medium Gabrielle Bag	$3,600	$4,100	13.80%
Large Gabrielle Bag	$4,000	$4,400	10%
Small Gabrielle Backpack	$3,000	$3,300	10%
Medium Gabrielle Backpack	$3,300	$3,800	15%

Style	Previous Price	New Price	Percent Increase
Small Gabrielle Bag	$3,200	$3,600	12.50%
Medium Gabrielle Bag	$3,600	$4,100	13.80%
Large Gabrielle Bag	$4,000	$4,400	10%
Small Gabrielle Backpack	$3,000	$3,300	10%
Medium Gabrielle Backpack	$3,300	$3,800	15%

Coco Handle devotees, the news is worse for you. The price of a medium Coco Handle just went from $3600 to $4300 – that’s $700 more, or nearly 20%.

Chanel Coco Handle Prices

Style	Previous Price	New Price	Percent Increase
Medium Coco Handle Bag	$3,600	$4,300	20%
Small Coco Handle Bag	-	-	-

Style	Previous Price	New Price	Percent Increase
Medium Coco Handle Bag	$3,600	$4,300	20%
Small Coco Handle Bag	-	-	-

Rumor has it that the Boy will follow Gabrielle and the Coco Handle shortly – perhaps March – rising on average $400 per bag – and end up close to or above the $5K mark.

Chanel’s pricing strategy is curious on several levels.

First, and most obvious, Chanel is becoming really expensive for non-exotic, non-exceptional pieces. We wonder whether it’s pricing itself out of the market. If you consider the CC and 2.55 flaps, Boys and now Gabrielle mainstay Chanel bag lines, buying into the Chanel bag mode requires at least $3500. The Coco Handle, thought to be a less expensive version of a classic, is well over $4000. Even the WOC is approaching $3000 (read: Chanel WOC Gets a Huge Price Hike!).

Expensive is often a euphemism for exclusive. After all, how many can really afford it. Could this be a move away from accessibility?

Second, piecemeal increases – one model at a time – could drive demand for that short period before the increase. We suppose there could be excess inventory to unload before the new season. Or a need to cash-out.

Third, within a given style, Chanel is differentiating in its increases on both an absolute dollar and percentage basis. For example, a medium Gabrielle is going up 14%, or $500, while the large will rise 10%, or $400. Similarly, regarding Gabrielle backpacks, the medium will see a 15% ($500) hike and the small only 10% ($300). We assume Chanel is linking pricing to demand and popularity.

So, what about you? Did you nab a Gabrielle before the increase? Is the Coco Handle now out of reach? Planning on Boy hunting in February? Let us know.

Read Related Articles to the Chanel Gabrielle:
New at Chanel: The Chanel Gabrielle Bag
First Glimpses of the Chanel Gabrielle Bag
Chanel Gabrielle Bag Review

Love, PurseBop
XO

Chanel, NYC

Published: January 31st, 2018
Updated: January 31st, 2018

Comments

2 Responses to “Chanel Price Increase 2018: Gabrielle, Coco Handle and Boy Bags Up Next”

YEANETT says:

February 1, 2018 at 3:09 am

Excellent and very informative article, like all you do! Thank you!!
Beauty Junkie says:

February 2, 2018 at 10:00 am

Prices for the boy rose in Canada on Feb 1st.