Read Also: An Insider’s Guide to Hermès Leathers
When it comes to Hermès, color is more than a visual choice – it can be a strategic one. With hundreds of shades released over the years, from iconic neutrals to head-turning seasonal hues, some colors have quietly become collector favorites, holding value (and allure) long after their debut.
Image courtesy: @____pzh
In 2025, interest remains high in the shades that offer more than just beauty – they offer staying power. Beyond the eternally classic Gold, Black, Étoupe, and Rouge H, some Hermès hues, new and old, perennially top wish lists and resale charts alike.
Read also: New Hermès Colors 2025
If you’re considering your next Hermès piece – or simply love tracking the evolution of its legendary palette – these colors are worth your attention.
The Neutrals
The foundation of many collections, Hermès’ neutrals are among the most coveted colorways. Shades like Gold, Black, and Étoupe are prized for their versatility and consistently hold the highest prestige and value, regardless of the season or trends.
Image courtesy: @saranwangmuang
Gold
Gold at Hermès is more than just a shade – it’s a signature. This warm, camel-toned neutral has become one of the Maison’s most enduring selections, celebrated for its versatility and unmistakable elegance. With its crisp white contrast stitching, Gold adds timeless appeal to any silhouette, no matter the leather. Paired with either Palladium or Gold hardware, it always strikes a balance. A full Gold-on-Gold combination, especially, remains a collector favorite. Year after year, this iconic hue dominates both boutique waitlists and the resale market – proof that a true classic will always be classic.
Read also: An Insider’s Guide to Hermès Leathers
Hermès Gold. Image courtesy: @bagsionista
HERMES Togo Birkin 25 Gold
HERMES Epsom Kelly Sellier 25 Gold
Black (Noir)
Equally classic as Hermès Gold, Black (or Noir) is a foundational color in any collection. This deep, true black offers a sleek, polished look that works effortlessly across styles and leathers. In Box Calfskin, it takes on a glossy, mirror-like sheen; in softer leathers like Swift, it absorbs light for a velvety, rich effect. Paired with either Palladium or Gold hardware, Noir delivers timeless sophistication without ever feeling overdone. It’s a shade that transcends trends and seasons, maintaining its place as one of the most enduring and desirable colors in the Hermès palette.
Hermès Noir. Image courtesy: @thebirkinboy
Étoupe & Etain
Gray tones hold a quiet power in the Hermès color family — subtle, elegant, and endlessly wearable. Étoupe, a soft taupe-gray blend, delivers an earthy neutrality. Its signature white contrast stitching adds definition and highlights the craftsmanship. Meanwhile, Etain offers a slightly cooler take, with a deeper matte gray tone that feels sleek and modern. Both colors work beautifully in leather and hardware combinations, making them reliable, neutral staples for any collection.
Read also: A Deep Dive into Hermès Étoupe: Why It’s Always at the Top of the Charts
Hermès Étoupe. Image courtesy: @masha_lobanovaa
Hermès Etain. Image courtesy: @caryl.lifestyle
HERMES Swift Mini Sac Roulis Etoupe
HERMES Epsom Kelly Sellier 28 Etain
HERMES Epsom Constance 24 Etain
Gris Pale
On the lighter spectrum, the 2023-released Gris Pale stands out with its soft, cool gray tone. Almost white in appearance, this shade is clean and fresh, with a light and airy nature that makes it a versatile choice.
Hermès Gris Pale. Image courtesy: @bagsionista
HERMES Swift Birkin 25 Gris Pale
Craie & Nata
Craie and Nata are both soft, creamy neutrals that have secured spots as favorites in the Hermès palette. Craie, a light beige with subtle gray undertones, offers a refined, versatile hue that pairs beautifully with any leather or hardware. Nata, with its warmer yellow undertone, brings a brighter appearance. While the differences are subtle, both colors remain highly coveted and retain value over time.
Read also: The Craie-ziness of Hermès Resale
Hermès Craie. Image courtesy: @mtlfashionlover
Hermès Nata. Image courtesy @rinkys
Coveted Colorways
While Hermès is renowned for its neutrals, the Maison’s collection boasts a range of standout hues that offer a bold, sophisticated edge. From deep, wine-reds to pastel shades as a chic alternative to neutrals, these coveted shades transcend trends, making them key additions to any collection.
Rouge H and Rouge Sellier. Image courtesy: @tamara
Rouge H & Rouge Sellier
Tried-and-tested shades are always in style, and few colors embody that better than Hermès’ heritage reds. Rouge H, celebrating its 100th anniversary in 2025, continues to be an iconic color for the House, with its rich, dark red hue tinged with brown undertones. Whether in the glossy shine of Box Calfskin or the softer matte finish of Swift leather, Rouge H embodies understated elegance with a timeless appeal. Alongside it, Rouge Sellier offers a slightly more intense burgundy-red tone, with stronger brown undertones that create a rich, warm depth. Both colors remain go-to classics for those seeking alternatives to the standard neutrals.
Read also: Hermès Rouge H Turns 100 This Year
Hermès Rouge H. Image courtesy: @erik
Hermès Rouge Sellier. Image courtesy: @Rysevamary
HERMES Togo Birkin 30 Rouge H
HERMES Swift Kelly Moove Rouge H
Rose Darling
Hermès pinks are always popular, and Rose Darling is the newest to join this iconic lineup. While similar to Mauve Pale in Chèvre leather, it has a unique tone. Early appearances in the Constance 18, Mini Bolide, and small leather goods show its growing popularity, and it may soon rival Rose Sakura as a future favorite.
Read also: Update: Here’s the Latest Hermès Color, Rose Darling, Up Close and Personal
Hermès Rose Darling. Image courtesy: @theorangeboxfairy
Rose Sakura
Rose Sakura is among the crown jewels of Hermès pinks – and is one of the most requested shades for both quota and non-quota bags. Inspired by Japan’s delicate cherry blossoms, this pale pink strikes the balance between softness and saturation, feeling both pastel and unexpectedly vivid. It’s most radiant in Swift leather but equally stunning in Chèvre or Clemence. Rose Sakura remains one of the most coveted and elusive hues in the Hermès color collection.
Hermès Rose Sakura. Image courtesy: @franloveluxe
Hermès Rose Sakura. Image courtesy: @wjenga
HERMES Swift Birkin 25 Rose Sakura
HERMES Swift Lindy 26 Rose Sakura
New Blue Jean
Revived in 2023, Bleu Jean is a delightful blend of light blue and denim, with subtle hints of gray and green depending on the leather. The updated version retains its classic charm but with a cleaner, more refined hue that feels fresh and elevated. The signature contrast stitching, often seen with neutrals like Gold and Étoupe, adds a distinct touch that makes Bleu Jean unique.
Read also: Updated New Hermès Colors 2023
Image courtesy: @rattilovesseou
Vert Cricquet
Introduced in the 2020 Spring collection, Vert Criquet translates to “cricket” and offers a more understated, wearable green. Unlike vibrant shades like Menthe or Bamboo, this soft green features subtle yellow undertones, evoking the light freshness of pistachio or matcha ice cream. Its delicate tone exudes a springtime energy without being overwhelming, making it a versatile and timeless choice for those expanding their collection into colors.
Read also: You’re Going to Lick, We Mean Like, Hermès Spring 2020 Colors
Image courtesy: @virginia_konopka
Jaune Poussin
Hermès Jaune Poussin, meaning “chick,” captures the soft, delicate hue of butter yellow – a shade having a major moment this season. More saturated than Jaune Milton but lighter than Jaune de Naples, it offers a warm, understated yellow. This hue functions much like a neutral, providing a cheerful yet refined pop of color that is surprisingly effortless to style.
Image courtesy: @je.suis.lou
Image courtesy: @gracelk_
Shimmering Metallics
Metallic shades from Hermès add a striking element of luxury, bringing a refined yet bold touch to any piece. These rare hues offer a modern twist on classic styles, with serious special-occasion appeal.
Image courtesy: @c__k__s
Doré
Hermès goes for gold with its dazzling Doré shade. First introduced in 2004 for the Athens Olympic Games, it returned just in time for the Paris 2024 Olympics. Meaning “golden” in French, Doré is crafted from Chamkila goatskin leather, known for its luminous finish and subtle sheen. Most commonly spotted in sought-after styles like the Mini Kelly II and Constance 18, Doré has quickly risen as one of Hermès’ most coveted shades.
Image courtesy: @mrandmrs.j
Image courtesy: @wjenga
Gris Argenté
Expanding its metallic palette for 2025, Hermès introduced Gris Argenté – a cool, moody silver that adds a sleek, modern edge. This deeper, more refined shade catches the light with a soft shimmer, delivering a quiet flash of drama to even the most classic silhouettes. Its name, meaning “Silver Gray” in French, perfectly captures its understated allure.
Your Collection, Your Choice
Ultimately, building your Hermès collection is all about buying what you love. While it’s tempting to chase the most coveted colors for their resale value, the most important factor is choosing shades that speak to you. Value on the secondary market can change, but your own preferences should always come first. After all, color is personal, so go for what you love.
Image courtesy: @lunadecasanova
Which of these iconic and coveted colorways are you hoping to add to your collection in 2025?
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Updated: May 1st, 2025
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