Why Bag Charms?
In recent years, we’ve seen accessorizing rise to a whole new level. It used to be a case that a handbag in and of itself was a symbol of self-expression and status. Now, distinction goes even further — the newest way to stand out from the crowd in the accessory world is through bag charms.
The trinket industry has exploded in the past couple of years, and has sparked our craving for cute monsters, bears, pom poms, and Karl Lagerfeld heads (Read: Bars, Bugs, and Karlitos: Trinkets are NO Laughing Matter) However, bag charms aren’t all about looks. Smaller accessories make great entry level products for aspirational consumers since they tote relatively smaller price tags. Despite the small size of these trinkets, bag charms make big profits for luxury companies.
Some experts wonder if these lower priced, more accessible products dilute the exclusivity of designer brands (Read: Are Luxury Brands Losing Their Exclusivity). By now you’ve seen bag charms everywhere and on everyone, and social media is a prime suspect of this overexposure (Read: Internet Causes Brand Fatigue for Handbag Companies). Companies want to take advantage of the hot, trinket trend, but are also looking for more creative ways to stand out and make their consumers feel excited and exclusive.
Who Started This Trend?
We have to give credit where credit is due. Fendi was the first revolutionary in bag charm world. The bag charm culture hit the mass market with Fendi’s launch of Karlito in 2014 (Read: Accessories for Your Accessories). Brands like Louis Vuitton have always carried lower priced, decorative key chains. Yet, Fendi’s bag charms were bold and lively, which inspired other brands to experiment with more “character based” accessories to fulfill consumers desires for something more playful.
Hermes Pushes the Envelope
Hermes is a fashion house associated with classic elegance and tradition. Nonetheless, Hermes even has its signature, playful Rodeo Bag Charm. H aficionados have really made a game of collecting these little horses in all their various colors. Now our beloved Rodeo Charm is getting a new upgrade. Hermes has a limited edition Rodeo charm with real horse hair. Seems like H is trying challenge Fendi head on with out of the box experimentation.
YAY or NAY – what do you think about the new hair flair on the Hermes rodeo charm? Share your thoughts on BopTalk.
Read related articles below:
Bears, Bugs, and Trinkets: Trinkets are No Laughing Matter
Accessories for Your Accessories
Are Luxury Brands Losing Their Exclusivity
Internet Causes Brand Fatigue for Handbag Companies
What’s the Deal with Bag Charms?